Google to introduce a pre-installed adblocker in Chrome
Google AdSense is one of Google’s most notorious sources of income. Which will actually make this news a surprise for our reader. According Tto WSJ Google has decided to bring in a default adblocker which will be pre-installed in Google Chrome. This adblocker will be activated by default on both, the desktop computer and mobile version of the Chrome browser.
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And since google is developing it, we are sure that it will be very good at its job. This doesn’t at all mean that Google is looking to give up its AdSense department. Rather, this is a strategy of opening another doorway of income. The adblocker developed by google will block all of the ads “except” the ones that are allowed to pass through its filters. Google right now pays the developers of AdBlock Plus to allow Google’s ads pass through the filters of the adblocker.
The same power in Google’s hands will have all the ad-networks turn to Google with ton of money to allow their ads to pass through Google adblocker’s filters. Google has been very strict on the type of ads anyone can put on their website in order to be eligible of successfully creating an account on AdSense. Popups, flashing ads, ads in the middle of useful content are all unappreciated by Google.
Coalition for Better Ads, an industry group with all the major ad-networks as its members, released “Better Ads Standards”. The BAS set the guidelines which will determine whether an advertisement will be unacceptable by the consumer. In short, an ad which will irritate, make the viewer uncomfortable, or constantly distract the viewer using psychologically optimized design.
Moreover, if Google decides to go through with the plan (which they haven’t, for now), Google will be in control of the browsing experience of Google Chrome’s users, unless the feature is deactivated explicitly. Google Chrome is the most-used internet browser according to a report by Net Market Share, an adblocking measure by Google will bring about a huge impact on the internet.