Spotify has signed the desired deal with Merlin to add on some indie record labels onto its platform.
Spotify, the globally acclaimed music streaming service, has signed a deal with Merlin, which is a digital rights firm, to endorse a novel multi-year license pact.
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This will ensure that the world’s indie label records and the artists who collaborated on them will remain at the center of Spotify’s services which are meant for its music fan base.
This continues a nearly decade long partnership. This agreement will furthermore mirror Merlin’s offering of its members’ repertoire. Marketing and advertising opportunities will be enhanced as well.
Also accessibility to data will be seen to. Merlin’s member labels can also engage in Spotify’s policies and rules and regulations. Merlin had licensed Spotify at its launch in 2008.
Merlin happens to be the fourth major partner of Spotify. Thus here we have a single global license that allows for access to music from many indie record labels. Also distributors from more than 50 countries spread across all the continents were involved in this deal.
Among some of these music brands are the following salient names: Armada Music, Beggars Group, Domino, Entertainment One, Epitaph/Anti, Hopeless Records, Kobalt Music Recordings, Mad Decent, Naxos, [PIAS], Secretly Group, Sub Pop and Warp.
These groups represent some of the world’s most talented musical artists. They have what it takes to make good music that is a pleasure to listen to.
Spotify and Merlin are shaking hands over this pact and bond that is slated to survive longer than many think it will last. Spotify is a digital music streaming service with a reputation to preserve.
It lends access to over 30 million tracks to its fans. As for Merlin, it is a digital rights firm that caters to the indie label sector throughout the global village. It embodies more than 20,000 indie labels. Both firms have set the ball rolling and one never knows where it will end up in the future.