Uber CEO Responds To IPhone Tracking Report As Apple Threatened To Pull Uber From App Store

Posted: Apr 24 2017, 5:26am CDT | by , in News | Technology News

Uber CEO Responds to iPhone Tracking Report as Apple Threatened to Pull Uber From App Store
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  • Uber CEO Travis Kalanick Risks it All by Pulling a Fast One and Tracking Apple’s iPhones

It looks like Uber CEO, Travis Kalanick is a little too ambitious. He has risked it all by pulling a fast one and tracking Apple’s iPhones.

The CEO of Uber is in hot water due to his own high goals which led to the end justifying any means. Travis Kalanick met with Tim Cook of Apple Inc. about two years ago.

Kalanick had apparently tried to hoodwink Apple Inc. by guiding his workers to hide the app from the giant tech company. The thing was that Kalanick didn’t want Apple to find out that his company Uber had been surreptitiously pinpointing and tagging iPhones, according to New York Times.

This was so even after Uber’s app had been kicked off the platform. This clearly went against the rules and regulations of Apple. It violated its privacy parameters.

Yet Apple was ready to take the bull by the horns. When Kalanick arrived at Apple’s premises, Tim Cook’s first question to him was regarding why he had been breaking their rules. Tim Cook then went on to inform Kalanick that he had better stop the hanky panky if he wanted to remain in partnership with Apple.

For Kalanick this was a moment of reckoning. Were Tim Cook to act on his words, Uber would lose millions of customers. This would be bad for business. Therefore Mr. Kalanick caved in to the pressure.

In his drive to make Uber a worldwide phenomenon, Kalanick has gone ahead and broken the rules many times. He has been caught red-handed trying to pull a fast one on those with whom he does business on a regular basis.

Today Uber is part of a network that spans over 70 countries and is worth $70 billion which is a substantial amount of cold hard cash.

Yet Mr. Kalanick has been guilty of at least bending the rules if not breaking them. He has almost led his company to the verge of oblivion many times by his fast ways.

The problem with Mr. Kalanick is that he must win no matter what the cost. This has now sent Uber into a series of crises that just might spell its doom. While ambition is not a bad thing, foolhardiness is something which should be avoided.

Mr. Kalanick’s underhand ways have alienated many employees of Uber as well. Since the last few months, reports have emerged from Uber that show that there is a culture of bullying and harrassment going on at Uber where the higher-ups tend to browbeat the one’s below them on the rungs of the ladder.

This obnoxious behavior has reached monumental proportions by now. Mr. Kalanick has publicly said that he is sorry for his ways, but it is a case of too little, too late. By now some of his disgruntled employees have started a campaign to delete Uber.

Apparently, Kalanick has a history of trying to overcompensate for his inherent inferiority complex. He vowed at one point to overcome the odds against him and has in a way excelled ever since.

After the rise of his brainchild, Uber, he began to take some of the things he had achieved for granted and decided to build on the pre-existing progress. This was unfortunately by hook or by crook.

Currently, Uber has responded to the allegations that it tried to pull a fast one on Apple. The company claims that this is standard fare and a common practice in the industry. It prevents any fraudulent practices and also delays any account compromise.

“We absolutely do not track individual users or their location if they’ve deleted the app. As the New York Times story notes towards the very end, this is a typical way to prevent fraudsters from loading Uber onto a stolen phone, putting in a stolen credit card, taking an expensive ride and then wiping the phone—over and over again. Similar techniques are also used for detecting and blocking suspicious logins to protect our users’ accounts. Being able to recognize known bad actors when they try to get back onto our network is an important security measure for both Uber and our users,” an Uber spokesperson told TechCrunch.

What Uber did, under the guidance of Kalanick, was wrong but this is the way things go in the world of big business. By tracking and tagging iPhones, Uber was only remaining on the safe side.

For now though Uber is facing an onslaught from many sides. It is facing a lawsuit and also is up against sexual harrassment allegations. If matters continue in this manner, Uber may just have to pack up its bags and leave the field open for other competitors who will be only too glad to take over its coveted place.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
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