Watch Vin Diesel In Dodge The Brotherhood Of Muscle Ads

Posted: May 2 2017, 8:22am CDT | by , in News | Cars & Vehicles

 
Watch Vin Diesel in Dodge The Brotherhood of Muscle Ads
Actor, producer, director and screenwriter Vin Diesel officially joins the Dodge/SRT family as they come together to form “The Brotherhood of Muscle.” Diesel powers a new advertising campaign, driving a Dodge Challenger SRT Hellcat, Charger SRT Hellcat or Durango R/T in the first three spots and leading a pack of Dodge’s ultimate performance vehicles. The ads end with Diesel’s voice saying, “Welcome to the Brotherhood of Muscle” and the Dodge tagline, “Domestic. Not Domesticated.”
  • Vin Diesel Officially Joins Dodge for the Brotherhood of Muscle Ads
  • Partnership includes additional TV spots and social media extensions

Superstar Vin Diesel is a part of the team that includes Dodge/SRT family that forms the Brotherhood of Muscle.

Vin Diesel who is an actor, producer, director and screenwriter is famous for handling Dodge vehicles in his role as Dom Toretto. He has appeared several times in the Fast and Furious series of films. His love of muscle cars knows no bounds. The Fate of the Furious is the #1 film on the face of the earth right now. The opening of this film is a big event.

Vin Diesel has started a novel route for Dodge and SRT. These are major brands in America. A number of TV ads have appeared in conjunction with them. The first three appeared on May 1st.

Dodge and SRT have something about them that shows that they are much more than merely a means of getting you from here to there. Customers normally choose a Dodge from an over-choice of 300 nameplates. Now Vin can become a member of the Dodge brand. This is termed the Brotherhood of Muscle.

The fans of the brands remain loyal to them. Vin Diesel spoke of how he has always held these cars in high regard as brands of the greatest value. Especially the 1970 Dodge Charger was his pet car.

Vin Diesel also said that since the car brands were connected to his film franchise, he was expected to know more about them. He added that they remained his favorite cars. The TV ads included Rally Cry, Shepherds and Monsters.

They all had Vin Diesel acting in them. The message was to remain domestic but not domesticated. Vin Diesel’s presence will boost the brand equity since he has a following of 100 million fans on Facebook.

The Fate of the Furious movie which has come out recently has smashed box office records worldwide. Both Vin Diesel and the car brands are trying their best to cash in on the resulting fame of the franchise movies.

The ads which appeared recently were interesting to say the least. Rally Cry features Challengers and Chargers zipping across the tracks. Shepherds talks how one can be a sheep or a shepherd. The third ad Monsters shows that one has to get in touch with one’s inner monster.

The partnership between Vin Diesel and the car brands has been cemented. It is expected to last a long time too.

“Dodge and SRT vehicles have an attitude and presence that provide their owners with much more than just transportation,” said Tim Kuniskis, Head of Passenger Car Brands - Dodge, SRT, Chrysler and FIAT, FCA - North America.

“Customers who choose to purchase a Dodge from among nearly 300 available vehicle nameplates intentionally do so to make a personal statement. As Dom Toretto, Vin has played an integral part in the development of the Dodge attitude, since his 1970 Charger appeared in ‘The Fast and the Furious.’ It is very fitting to now have Vin become an official member of the Dodge brand family.”

“Vin Diesel is the ideal partner to drive Dodge’s new campaign, ‘The Brotherhood of Muscle,’” said Olivier Francois, Chief Marketing Officer, FCA - Global. “Both Dodge and Vin have large, extremely loyal fan bases that are passionate about high-performance vehicles, family and pride. It’s a natural fit that builds on the strengths of both of us.”

“Ever since ‘The Fast and the Furious’ began, my favorite has been the 1970 Dodge Charger,” Diesel said. “As Dodge is a partner in making the ‘Fast & Furious’ films, I’ve gotten to know what they stand for … as well as their passion for creating high-performance cars like the Hellcats and the Demon. They’re bringing muscle back the right way and these are my kind of cars.”

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