Tim Cook Hints At Apple's Wearable Revenues And They Are Huge

Posted: May 3 2017, 5:14am CDT | by , in Apple


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Tim Cook Hints at Apple's Wearable Revenues and They are Huge

Apple's Wearable category is as big as a Fortune 500 company

One of the things that lots of people dislike about Apple and the way the company reports its earnings is that it often doesn't give any details on exactly how well a particular product is doing. The Apple Watch is a perfect example, no one really knows how well it is selling because Apple won't say.

The closest we have come to knowing sales figures for the Apple Watch came during Apple's recent quarterly earnings call given to analyst this week. CEO Tim Cook said during that call that Apple's wearable business is now "the size of a Fortune 500 company." This wearable business does include products other than the Apple Watch, such as Beats headphones and Airpods.

Business Insider delved into these comments by Cook to shed light on just how much money that means Apple is generating. Burlington Store is the last company on the Fortune 500 list and it has a bit more than $5.1 billion in annual revenue. This means Cook is saying that the combined revenue of those products in the wearable business is at least $5.1 billion.

The rub is that we know Beats headphones are extremely popular with about one third of the $2.5 billion headphone market in 2016 as reported by research firm NPD. Cook noted later in the call that the sales of the combined products in the wearable category for Apple were "well into the Fortune 500" hinting that the revenue might be over the $5.1 billion figure that Burlington Stores posted in the bottom spot on that list.

Cook also noted that Apple Watch sales had almost doubled compared to last year in six out of the top ten markets. Cook also states that Watch is a key category for Apple and the company is committed to it moving forward. Many are lookgin forward to the Apple Watch Series 3 and its rumored improved screen and battery life.

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The Author

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at shane@i4u.com.




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