Apple Beats Fitbit For The Top Wearables Spot

Posted: May 5 2017, 6:03am CDT | by , Updated: May 5 2017, 6:15am CDT, in News | Apple

Apple Beats Fitbit for the Top Wearables Spot

Fitbit is on the decline as Apple rises

A couple days about I talked a bit about the hints Tim Cook dropped about the Apple Watch and Apple's wearable sales prowess. While Cook stopped short of giving any real numbers he did say that the Apple wearables segment was as large as a Fortune 500 company. Wearables for Apple includes the Apple Watch, Beats headphones, and Airpods.

9to5mac reports that Strategy Analytics has put out some numbers giving a better idea of how many Apple Watch wearables have been sold. According to Strategy Analytics, Apple sold 3.5 million Apple Watch units during the most recent quarter. The research firm shows that globally wearable shipments increased to 22 million units during Q1 2017, which is Apple's fiscal Q2. that is growth of 21% form 18.2 million units the previous quarter.

Apple gained the most ground of all wearable makers with a 59% increase to grab a total of 16% of the global market for wearables. That is enough marketshare to put Apple above Fitbit making it the world's largest wearables vendor. Apple shipped 3.5 million Apple Watches during Q1 according to the firm.

As Apple ascends, Fitbit has declined. Shipments for Fitbit fell to 2.9 million units from 4.5 million in Q1 2016. The blame for this decline is Fitbits slow entry to the smartwatch market and a decline in demand for the fitness band. Fitbit is now in third place in wearables behind Xiaomi in the second spot.

Neil Mawston, Executive Director at Strategy Analytics, said, "Apple captured 16 percent global marketshare and overtook Fitbit to become the world’s largest wearables vendor. The new Apple Watch Series 2 is selling relatively well in the US, UK and elsewhere, due to enhanced styling, intensive marketing and a good retail presence.

Xiaomi shipped 3.4 million wearables for 15 percent marketshare worldwide in Q1 2017. Demand for its popular Mi Band fitness range was broadly flat across its core markets of Asia."

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Tech and Car expert Shane McGlaun (Google) reports about what's new in these two sectors. His extensive experience in testing cars, computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
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