Amazon Video App Coming To Apple TV: Facts To Know

Posted: May 6 2017, 1:11pm CDT | by , in News | Apple

Amazon Video App Coming to Apple TV: Facts to Know
  • Amazon Video Application to Arrive on Apple TV Platform Soon

An Amazon video application is to arrive on the Apple TV platform soon. It seems that Jeff Bezos and Tim Cook have let bygones be bygones.

Amazon and Apple seem to have decided not to fight anymore. In fact, they have forgotten what they were fighting for. Erstwhile they had been in competition with each other.

Yet now the tech giants are about to reach an agreement according to which an Amazon video app will come on the Apple TV set-top box. According to Recode, this is to happen in the third quarter of 2017.

This arrangement will allow Amazon Prime Video subscribers to watch television programs and films from the platform via Apple TV. Since the past couple of years, Amazon subscribers have viewed shows on Apple TV via its clumsy Airplay system.

This involves going to great lengths to make the service possible and is a burden if ever there was one. What remains unknown is whether the agreement between the two companies also means that they have settled other issues that exist between them.

Amazon curtailed its sales of Apple TV boxes about two years ago. When representatives from both Apple and Amazon were questioned regarding this, they refused to offer any comments on the matter.

According to Slashgear, Apple and Amazon seem to have given each other enough leeway by negotiating the terms and conditions of the deal at the top executive levels. It is most probable that Jeff Bezos and Tim Cook met each other in person to chalk out a plan regarding this set-up.

According to TechCrunch, in the past Amazon has gone to the extent of banning sales of Apple TV and Google’s Chromecast on its site. This will all be reversed now that there are more amicable relations between these organizations.

It seems that despite all disagreements in the past, now finally the companies have decided to at least “agree to disagree”. The only issue between Apple and Amazon is about to be resolved in a proper manner.

Jeff Bezos of Amazon had previously spoken regarding why Apple TV didn’t figure in the Amazon video app. He had said that the business terms were simply not acceptable.

Yet now it does appear to be the case that such a system is workable and both Amazon and Apple will be cooperating with each other. All is well that ends well.

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
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