Black Friday 2017: Periscope By McKinsey Sees Big Jump In Black Friday Shoppers

Posted: Oct 13 2017, 8:40am CDT | by , in News | Black Friday 2017

 

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Black Friday 2017: McKinsey Sees Big Jump in Black Friday Shoppers
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Don't Miss: This How to find Fingerlings in Stock

It could be a huge Black Friday for 2017, as 44% of US, and 81% of UK shoppers plan to go bargain hunting online and in stores.

Periscope by McKinsey released its 2017 Black Friday report. Almost half (44%) of US consumers confirmed they will be shopping this Black Friday - compared to just 26% in 2016 and 23% who were undecided.

The jump is much higher in the UK with an impressive 81% of stating they intend to shop this Black Friday 2017, compared to just 22% who anticipated getting involved last year and 30% who were on the fence.

Previous skepticism about Black Friday being a marketing trick also seems to be falling with 37% of UK shoppers and 25% in the US saying they've grown to like it more. The forecast is based on data from a consumer web survey in US and UK.

Each year Black Friday is declared dead by media reports. On the flipside, retailers report new sales records online each year. Black Friday is changing and is moving more and more online. The Periscope by McKinsey report though also reveals that 36% (US) and 31% (UK) consumers are planning to conduct their Black Friday shopping activities both in-store and online. That's a big jump from last year, when just 18% and 11% respectively said they would divide shopping activities between digital and physical channels.

Black Friday 2017 is on November 24, 2017, following Thanksgiving Day. Cyber Monday 2017 falls this year on November 27. The first Black Friday 2017 ad already dropped this year on October 2. Most Black Friday 2017 ads will be released in November. We expected a few more Black Friday 2017 ads to surface still in October.

This year you can score the hottest Black Friday 2017 online doorbuster deals with our online inventory tracking app The Tracker. The app will notify you when the most popular doorbuster deals will be available online at Amazon, Walmart, Best Buy, Target and other stores.

The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive the in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise and soon on Black Friday 2017 deals.

Black Friday 2017 deals will start to surface on November 1, 2017. As in past years, the Black Friday sales will be offered all November long. Early Black Friday deals often turned out to be better and easier to score than on the actual Black Friday. Hunting deals early can pay off nicely.

Black Friday OLED TV deals will be especially exciting. LG Electronics is finally getting competition from Sony and Panasonic in the OLED TV segment. This will drive prices down dramatically this Holiday season. Read the latest news about the upcoming Black Friday 2017.

Holiday Gift Guides and Deals

Get your Holiday gifting inspired by Best Toy Gifts with High STEM Value and the Top 10 toy gifts under $10 if you are on budget. The most popular Holiday 2017 toy list include Fingerlings, Crate Creatures and more. Don't miss the new Holiday deals on Amazon Devices, including $29.99 Fire tablet.

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This free App Solves You Holiday Shopping Problem


Download the free Tracker app now to get in-stock alerts on Fingerling, Luvabella, SNES Classic and more.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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