Volvo's Polestar 2 Aims To Freeze Tesla Model 3

Posted: Oct 17 2017, 7:20am CDT | by , in News | Cars & Vehicles

 
Volvo's Polestar 2 Aims to Freeze Tesla Model 3
Polestar 1
 

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Polestar is Volvo's electric future.

Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar confirmed plans for its first three models, a new purpose-built production facility in China.

Polestar unveiled today the stunning 600hp Polestar 1, the company’s first car, which is set to roll off the production line in mid-2019.

Thomas Ingenlath, Chief Executive Officer of Polestar said; “Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it - a great start for our new Polestar brand. All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand".

The Polestar 1 is a two-door, 2+2 seat Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain. An electric car supported by an internal combustion engine, it has a range of 150kms on pure electric power alone - the longest full electric range of any hybrid car on the market. Its output of 600hp and 1000Nm of torque places the car firmly in the performance car segment.

The Polestar 1 is based upon Volvo’s Scalable Platform Architecture (SPA) but approximately 50% is new and bespoke, created by Polestar’s engineers. To reinforce its dynamic driving characteristics, Polestar 1 benefits from a host of new technologies, all aimed at making it a true driver’s car.

Polestar 1 is the world’s first car to be fitted with the all-new class-leading Öhlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology. A carbon fiber body reduces bodyweight and improves torsional stiffness by 45%, as well as lowering the cars’ center of gravity. Additionally, Polestar 1 uses a double electric rear axle which enables torque vectoring. This supports the driver with precise acceleration on each wheel to keep the maximum road grip and maintain speed while cornering.

The Polestar 1 will be built in Chengdu, China. Currently, under construction, the plnat is due for completion in mid-2018.

Polestar will also move away from today’s traditional ownership model. Cars will be ordered 100% online and offered on a two or three-year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.

The flat rate subscription means that having a Polestar car becomes a hassle-free experience for the customer. This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.

All future cars from Polestar will have a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery-electric vehicle (BEV) from the Volvo Car Group.

It will be a mid-sized BEV, joining the competition around the Tesla Model 3, and with consequently higher volumes than Polestar 1. The initial phase of the Polestar product roll out will then be completed by the subsequent arrival of a larger SUV-style BEV, the Polestar 3, which will create a modern expression of electric performance and driving dynamics.

The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal. However, Polestar also recognizes that customers still want to physically engage with the brand so Polestar will open a network of Polestar Spaces around the world. This is where future Polestar customers can interact with products and the brand. Polestar Spaces will be standalone facilities and not within existing Volvo retailer showrooms.

The order books for the new Polestar 1 open now on 17 October 2017.

Volvo Cars has formed a joint venture with two companies within its Chinese parent company, Zhejiang Geely Holding. This JV is capitalized with $750m of equity to support Polestar’s development. Polestar remains a subsidiary of Volvo Car Group and will be fully consolidated into Volvo Car Group.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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