REI Black Friday 2017 Pays Employees To Opt Outside

Posted: Oct 30 2017, 10:07am CDT | by , in News | Black Friday 2017

 

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REI Black Friday 2017 Pays Employees to Opt Outside

For the third year, REI closes down completely on Black Friday.

REI announced today its plans for Black Friday 2017. The outdoor and sports retailer sticks to its mission launched three years ago. REI Co-op, the nation's largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with family and friends.

Rather than seek to pull shoppers inside for this Thanksgiving weekend, REI is launching a new experiential search engine at REI.com/opt-outside to help inspire and enable people to get outside. It's powered by the individual and collective experiences of the outdoor community and free for all to use.

The outdoor activity search engine features images pulled entirely from #OptOutside user-generated content (UGC) on Instagram, augmented with real-time information about locations and experiences across the country. For example, users who click on an image of a hiker can see the name of the specific trail featured, the trail's difficulty rating, directions to the trailhead, recent user reviews of the experience and related expert advice from REI. Beginning today and leading up to Black Friday, the co-op will release 20 films featuring this community-created imagery to connect people through their shared #OptOutside experiences.

"We are doing this again to unite people and to find common ground in the outdoors," said REI CEO Jerry Stritzke. "Right now, I think people are looking for a moment to take a breath, reground themselves and come together. More than 700 organizations and nearly 8 million people have joined #OptOutside over the past two years. We could not be more thankful. But last year we stepped back and said we can do more. We asked how we could offer new practical tools and inspiration. So we have captured the experiences of the outdoor community and organized them in a way that no one has done before."

The co-op's efforts to get more people outside do not begin and end with #OptOutside. Year-round, the co-op partners with hundreds of local and national organizations, nonprofits and governmental agencies, championing the outdoor life by implementing and encouraging others to adopt the highest sustainability standards and working to increase access to the outdoors for everyone.

REI's stance against Black Friday appears to gain momentum, but has not had an impact on other retailers. While many keep stores closed on Thanksgiving Day, they open on Black Friday and most are taking online orders on Thanksgiving Day. Black Friday 2017 ads have started to be released and much more are to come soon. A big leak revealed major Black Friday 2017 deals. Deep discounted 4K TVs, Xbox One S and PS4 console deals are on the way.

The Walmart Black Friday 2017 ad, Best Buy Black Friday 2017 ad and Target Black Friday 2017 ad are expected to be released on November 9. At this point, Black Friday deal hunters have almost all information to plan out the complete Black Friday 2017 deals hunt.

Black Friday 2017 is on November 24, 2017, but the Black Friday deal hunting begins now, check out today's Amazon deals.

I4U News provides again daily deals guide to the best Black Friday 2017 deals throughout November like in the past decade. Find all released Black Friday 2017 ads. This year you can score the hottest Black Friday 2017 online doorbuster deals with our online inventory tracking app The Tracker. The app will notify you when the most popular doorbuster deals will be available online at Amazon, Walmart, Best Buy, Target and other stores.

The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive the in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise and soon on Black Friday 2017 deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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