JCPenney To Sell Lego In A Big Way Starting In November

Posted: Oct 30 2017, 12:55pm CDT | by , in News | Holiday Gift Guide


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JCPenney to Sell Lego in a Big Way Starting in November

The toy stores at JCPenney will add Lego for the Holiday shopping season.

JCPenney becomes another source for Lego sets for consumers this Holiday season. Beginning in November, JCPenney will offer Lego building bricks and playsets in 875 toy shops inside JCPenney stores. In addition to popular sets such as Lego Star Wars and Lego Super Heroes, shoppers will find a wider selection of Lego toys at starting in December.

Since launching the toy shops earlier this year, JCPenney has expanded its in-store assortment with the hottest gifts of the season, adding 40 percent more toys, games and plushes from leading brands such as Disney, Hasbro, Mattel, Playmobil, Fisher Price and Melissa and Doug. Additionally, JCPenney has quadrupled its online selection of toys since last holiday, giving shoppers a greater selection of motorized ride-on vehicles, outdoor play equipment, bicycles, learning sets and more at

“By working with the best toy brands in the industry, JCPenney continues to differentiate itself from the competition, giving more families a reason to visit our stores and discover the amazing selection available at,” said John Tighe, executive vice president and chief merchant for JCPenney. “The holidays are hands down the most important time of year for retailers as we compete for every dollar leading up to Christmas morning. By partnering with a toy icon like the LEGO brand, JCPenney is well-positioned to capture a greater share of revenue within the toy industry, during the busiest shopping period for gifts.”

Lego will be on top of the Holiday toy shopping list this year. Especially the Lego Creative Toolbox is going to be popular Holiday toy gift, enabling kids to program their Lego builds.

This November, JCPenney customers will find nearly 30 different LEGO sets in stores, including LEGO Classic creative building boxes, LEGO City sets and LEGO Friends sets. Prices range from $4.99 to $69.99, including a LEGO City pizza van for $19.99, a LEGO Disney Ariel and the Magical Spell set for $29.99 and a LEGO Friends summer pool scene for $39.99.

An expanded selection of over 100 LEGO products will be available at this December. To get notified when the hard to find Holiday 2017 toy gifts, including Lego sets, are in stock at Amazon, Walmart or other online retailers, get the free The Tracker app and subscribe to the toys you are looking for to purchase in the toys category to get notified when the items are in stock online.

Alternatively, you can follow @TheTrackerApp Twitter account to receive in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise.

Popular Holiday 2017 toys The Tracker users are hunting include Luvabella, L.O.L. Suprise Big Surprise, Hatchimals Surprise and SNES Classic. Find many more hot Holiday 2017 gifts in our Holiday 2017 Gift Guide.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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