Walmart Holidays 2017 Plans Revealed

Posted: Nov 1 2017, 5:22am CDT | by , in Holiday Gift Guide


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Walmart Holidays 2017 Plans Revealed
Photo Credit: Walmart

The Walmart Holiday Shopping Season kicked off on Nov. 1.

Walmart announced today the retailer's Holiday 2017 plans. Walmart's slogan for the Holidays 2017 is "Rock This Christmas." Shopper can already find the first Holiday deals at Walmart's Online store starting now.

“Serving customers is our everyday passion at Walmart, and during the holiday season we work even harder to deliver what our customers want most…to save time and money,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “We’re leveraging our more than 4,700 stores and to deliver more assortment, exclusives, convenience and savings than ever before.”

From toys to top tech, Walmart’s expanded holiday assortment features more items and national brands than any other season and hundreds of exclusives in every category. has also expanded its assortment, more than tripling the number of products available this year as compared to last holiday season. Customers can expect deep availability of hot items, and will be delighted as new products become available in-stores and online throughout November and December.

Walmart customers will now be able to gift items from national brands not previously available at the retailer, like Cuisinart, KitchenAid and Yankee Candle. Walmart is now also offering items from Bose on and in select stores.

Customers will find hot Holiday toys like Hatchimals and the FurReal Friends Roarin’ Tyler Tiger on Walmart shelves, as well as licensed toys from blockbuster franchises, including Star Wars and Frozen.

Walmart will be stocked with the most anticipated gaming systems of the season, including a Nintendo Switch and Atari Flashback 8 Gold Activision Edition with 130 built-in games, available exclusively on from Nov. 2 to Nov. 23. The retailer will also have great deals on smart TVs.

Walmart has everything customers need to get their homes ready for holiday guests, including exclusive Pioneer Woman items from slow cookers to bedding. The retailer also has a wide selection of items to decorate the home, such as inflatable Santas and projection lighting.

Beginning this weekend, Walmart is also kicking off seasonal savings with more rollbacks. Customers will see rollbacks on thousands of items across the entire season. The toys department will have more than 400 rollbacks alone on top brands like LEGO and Nerf.

In addition to all of the exciting merchandise in stores and online, with 168 meals ahead of customers this season, Walmart will also help customers give the gift of everyday meals and the seasons’ biggest meals. One way is with Walmart’s turkey gift cards, available both in stores and online, that can be loaded with any dollar amount and can be used to purchase turkey, ham and vegetables.

Walmart is bringing back its popular Holiday Helpers – associates dedicated to assisting customers – and will increase the number of them in stores to help customers during the busiest times of the season. Holiday Helpers can be easily spotted wearing festive reindeer hats and will provide support in Pickup and popular departments, like toys and electronics. They will continue to assist customers in the front of the store at checkout.

Also, new for customers this holiday season is the ability to shop Walmart’s free two-day shipping (min. $35) and the Pickup Discount, which provides additional savings for customers who shop hundreds of thousands of online-only items and ship to a Walmart store for free pickup.

“We launched some really powerful things for customers this year with free two-day shipping and the Pickup Discount,” said Scott Hilton, chief revenue officer, Walmart U.S. eCommerce. “These programs will be playing a big role during the holiday season.”

Customers can also use Walmart’s free Pickup Today service to reserve items online to pick up in store on the same day. Walmart has also expanded its Online Grocery Pickup service to double the number of locations available since last holiday season. Online Grocery Pickup is now available at more than 1,100 locations and helps customers pick up everything from their everyday meal ingredients to their seasonal needs, like gifts and even a Christmas tree, without getting out of their car.

Layaway will continue to be available through Dec. 11, offering customers the opportunity to stay on budget and pay overtime for big-ticket items.

Knowing stores play a key role in the quest to Rock This Christmas, Walmart is cranking up the holiday spirit in stores. The retailer is throwing more than 20,000 holiday parties at its Supercenters and is increasing product demos to 165,000 across the season. Customers can test and taste top items, so they can feel like a rockstar purchasing the perfect gift for their loved one.

In total, three themed parties will be thrown at Walmart stores across the season, including:

“Toys that Rock” (Nov. 4)

“Parties that Rock” (Dec. 2)

“Gifts that Rock” (Dec. 16)

The partying starts with Walmart’s “Toys that Rock” event. Customers will receive the retailer’s annual Toys catalog and sticker sheets for kids to mark their favorite toys. In the toy department, kids can play with hot holiday toys and take Selfies with Santa. This will mark the start of Santa’s visits to Walmart – he’ll make more than 24,000 visits across the entire season – to hear shoppers’ wish lists and pose with them for selfies. The “Parties that Rock” event will share tips and inspiration so that customers can entertain like a rockstar all season long, while “Gifts that Rock” will feature a curated assortment of the top gifts available at customers’ local Walmart Supercenter.

To excite customers to shop Walmart this holiday season, the retailer is launching a new advertising campaign – “Rock This Christmas.” The campaign’s television ads feature some of life’s greatest hits – from rock songs to contemporary pop – that show shoppers rocking the holidays for their families at Walmart. In the retailer’s commercial for toys rollbacks, kids are seen celebrating as they unwrap their favorite toys on Christmas morning while parents celebrate over the deals they secured purchasing the toys to the tune of “Whoomp There It Is” by Tag Team.

The Holiday Shopping season 2017 is now officially here. The Walmart Black Friday 2017 ad is expected to be released on November 9. At this point, Black Friday deal hunters have almost all information to plan out the complete Black Friday 2017 deals hunt.

I4U News provides again daily deals guide to the best Black Friday 2017 deals throughout November like in the past decade. Find all released Black Friday 2017 ads.

This year you can score the hottest Black Friday 2017 online doorbuster deals with our online inventory tracking app The Tracker. The app will notify you when the most popular doorbuster deals will be available online at Amazon, Walmart, Best Buy, Target and other stores.

The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive the in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise and soon on Black Friday 2017 deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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