Nissan Enlists Star Wars: The Last Jedi In Its Next Marketing Campaign

Posted: Nov 3 2017, 9:06am CDT | by , in News | Cars & Vehicles

Nissan Enlists Star Wars: The Last Jedi in its Next Marketing Campaign
  • Nissan collaborates with Lucasfilm, in celebration of ‘Star Wars: The Last Jedi,’ with an integrated marketing campaign to explain Nissan Intelligent Mobility

Nissan’s Upcoming Advertisement Drive takes some Tips from The Last Jedi

Nissan has returned with a vengeance and it is cooperating with Lucasfilms for the futuristic Star Wars: The Last Jedi. The company began a campaign termed “Master the Drive”. This was in synch with Lucasfilms’ marketing activities.

The film mentioned a sentence ago will be hitting theaters in mid-December. There will be TV spots, vehicle accessories and a VR setup for seeing the movie in an enhanced and interactive manner. Already Rogue One: A Star Wars Story has had one of Nissan’s vehicles as its mascot car.

Nissan is especially thankful to Lucasfilms for the Rogue crossover’s phenomenal sales.

There were several ads in visual form and a special edition Rogue to boot. Also Stormtrooper and rebel clothes were among the various paraphernalia that got displayed in the Rogue simulator.

The Last Jedi campaign is just a continuation, although in different form, of this previous effort. A VR experience will be given by selective dealerships starting from November 10th. It will be 10 minutes in length and linked to the upcoming film.

Among some of the features of the car that will be highlighted may be included: Intelligent Mobility, blind spot prompting and ProPilot Assist. The road to autonomous driving may be long but Nissan is getting there slowly and steadily.

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