Black Friday And Cyber Monday 2017 To Break Sales Records

Posted: Nov 3 2017, 2:31pm CDT | by , in News | Black Friday 2018

 

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Black Friday 2017 Kicked off with a Bang
Photo Credit: Getty Images

Adobe Forecasts U.S. Online Sales to Surpass $100 Billion This Holiday Season

The Holiday season 2017 is here. We are still dizzy from the onslaught of Black Friday 2017 announcements that retailers have pushed out on November 1. Amazon, Walmart, Dell, NewEgg and others have published their Black Friday plans and launched early Black Friday sales.

Some of the shops also already released their complete Black Friday 2017 ad. So far our Black Friday 2017 Ads list features 9 Black Friday 2017 ads. Here are the must-see Black Friday 2017 ads so far.

Dell Black Friday 2017 Ad

Kohl's Black Friday 2017 ad

Costco Black Friday 2017 ad

BJ's Black Friday 2017 ad

JCPenney Black Friday 2017 ad

The big four Black Friday 2017 ads are not yet released. The Walmart Black Friday 2017 ad, Best Buy Black Friday 2017 ad and Target Black Friday 2017 ad expected to be released on November 9. The Amazon Black Friday 2017 Deals list is expected to be released closer to the Thanksgiving week.

Adobe forecasts that online sales will be $107.4 billion, an increase of 13.8 percent, while in-store retail is expected to grow ten percent. Cyber Monday is expected to become the largest online shopping day in history, generating $6.6 billion in sales, 16.5 percent growth compared to last year. Sales on Thanksgiving Day are expected to increase 15 percent YoY to $2.8 billion. One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales. The most anticipated gifts include Hasbro NERF guns, Nintendo Switch, Apple Air Pods and Sony PlayStation VR.

While large retailers (more than $100 million in annual revenue) will see higher order values and desktop conversion rates than smaller retailers (less than $10 million in annual revenue), the latter are expected to have the mobile advantage with a higher average conversion rate of 1.9 percent by attracting more shoppers with an intent to buy. Adobe Analytics data also forecasts that shoppers will gravitate towards purchasing more lower-priced items online as opposed to big ticket items. While toys and apparel saw a 39 percent and 20 percent unit growth respectively last holiday season, jewelry sales came in low, with a three percent decline in unit growth. These trends are expected to continue this season.

“This year’s record-breaking online holiday shopping season is built on the strength of the big players,” said Mickey Mericle, vice president, Marketing and Insights at Adobe. “We predict the biggest retailers with wide selections, easy shopping experiences and free shipping, to drive online holiday growth this year. Still, there is opportunity for savvy small retailers to win, specifically with mobile experiences. As revenue growth plateaus, retailers will be competing hard for customers by offering steep discounts and providing a seamless customer journey.”

Most Anticipated Gift Items: The most desired electronics this holiday season include Apple Air Pods, Sony PlayStation® VR as well as home assistants, including Amazon Echo and Google Home. Nostalgia reigns supreme with toys and video games, as Hasbro NERF Guns, Nintendo Switch and Super Mario Odyssey are expected to be among the top-sellers. Additionally, the top toys from 2016 are capitalizing on their success with updated products that are expected to perform well this year, including Moose’s Toys’ Shopkins and Spin Master Hatchimals.

Best Dates for Deals: The sharpest discounts are expected to occur on Black Friday, with televisions (23.7 percent), tablets (23.6 percent), jewelry (12 percent) and appliances (17.7 percent) showing the largest price decreases. On Thanksgiving, shoppers can expect to find the best deals on computers (16 percent), sporting goods (11 percent), apparel (15 percent) and video games/consoles (9.6 percent). On Cyber Monday discounts will be highest for toys at 19.1 percent. The Wednesday prior to Thanksgiving is predicted to offer the best deals for Christmas décor with average discounts of 22.7 percent. Furniture and bedding prices as well as pet products are expected to see the steepest price cuts on Giving Tuesday with 12.8 percent and 21.7 percent respectively. Some products will likely be out of stock before they see major discounts. Appliances, tablets and televisions are most likely to be out-of-stock on Thanksgiving Day, before seeing the largest discounts on Black Friday.

Mobile Shopping: While desktop purchases are predicted to account for two-thirds of revenue this holiday season, mobile is serving as a starting point for many consumers. For the first time, web traffic on smartphones and tablets is predicted to be higher than for desktops, at 54 percent and 46 percent respectively.

The early Black Friday 2017 sales are underway from Walmart, Dell, JCPenney, Kohl's and others. Find the best Black Friday 2017 deals available today. At this point, Black Friday deal hunters have almost all information to plan out the complete Black Friday 2017 deals hunt.

Black Friday 2017 is on November 24, 2017, but the Black Friday deal hunting begins now, check out today's Amazon deals.

I4U News provides again daily deals guide to the best Black Friday 2017 deals throughout November like in the past decade. Find all released Black Friday 2017 ads.

This year you can score the hottest Black Friday 2017 online doorbuster deals with our online inventory tracking app The Tracker. The app will notify you when the most popular doorbuster deals will be available online at Amazon, Walmart, Best Buy, Target and other stores.

The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive the in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise and soon on Black Friday 2017 deals.

Find all of today's early Amazon Black Friday 2017 deals online at amazon.com. Amazon will release new early Black Friday deals each day now going forward. The Amazon Black Friday 2017 sale will be again spawning the whole Thanksgiving Week, ending with the Amazon Cyber Monday 2017 sale.

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Find rare products online! Get the free Tracker App now.


Download the free Tracker app now to get in-stock alerts on Pomsies, Oculus Go, SNES Classic and more.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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