Walmart Charges Higher Prices Online Than In Stores: WSJ

Posted: Nov 13 2017, 1:33am CST | by , in News | Black Friday 2018


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Walmart Charges Higher Prices Online than in Stores: WSJ
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The retailer aims to push consumers to shop in stores.

A Wall Street Journal report comes at a bad time for Walmart. The WSJ reports under the headlines "Now Featured on Wal-Mart’s Website: Higher Prices Than Stores," about the retailer quietly raising prices for food and household items online at

The list of products priced higher online than in stores includes Macaroni & Cheese, Colgate toothbrushes and bags of Purina dog food according to people familiar with the matter. The price difference are marginal from what we can tell. On some items Walmart lists an online and a in-store pick up price. For Walmart it costs less if customers pick up their orders at a Walmart store.

"We always work to offer the best price online relative to other sites," a Wal-Mart spokeswoman told the Wall Street Journal. “It simply costs less to sell some items in stores. Customers can access those store prices online when they choose to pick up the item in store."

In the online war with Amazon, Walmart needs to be careful not to lose the trust of their customers to offer the lowest prices. Amazon cleverly hides the shipping costs in the Amazon Prime membership that comes packed with entertainment offerings. Prime members don't think about shipping cost, they just hit the buy button.

Walmart has not found that perfect concept yet of making online shopping profitable. Walmart's online business grows in big steps, but Marc Lore, head of Wal-Mart’s U.S. e-commerce unit, told investors in October that "this year should be the largest loss in e-commerce, and we’ll see slight improvement next year."

A price discussion is not ideal for Walmart right now during the ramp up to Black Friday. The Walmart Black Friday 2017 Ad has been released last week with these top 10 Black Friday 2017 deals.

Black Friday 2017 is on November 24. The Black Friday Deals are already rolling in. Visit the Black Friday Deals Tracker for today's best Black Friday 2017 deals. Many of the most anticipated Black Friday 2017 ads have been released including:

Walmart Black Friday 2017 Ad

Best Buy Black Friday 2017 Ad

Target Black Friday 2017 Ad

Find all released Black Friday 2017 ads.

This year you can score the hottest Black Friday 2017 online doorbuster deals with our online inventory tracking app The Tracker. The app will notify you when the most popular doorbuster deals will be available online at Amazon, Walmart, Best Buy, Target and other stores.

The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive the in-stock notification on all hard to find products of the season including the SNES Classic, Luvabella and Hatchimals Surprise and soon on Black Friday 2017 deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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