Cyber Monday 2017 Sets Now Sales Record

Posted: Nov 28 2017, 5:01am CST | by , in News | Cyber Week 2017

 

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Cyber Monday 2017 Sets Now Sales Record

Cyber Monday 2017 is $1 Billion bigger than last year.

Cyber Monday 2017 is the biggest online shopping day in US history. Based on Adobe Analytics data, Cyber Monday 2017 generated a record sales volume of $6.59 Billion. This is $1 billion more than last year. This marks a 16.8 percent year-over-year (YoY) increase as of 10:00 p.m. ET, Nov. 28. In comparison, Black Friday and Thanksgiving Day brought in $5.03 billion and $2.87 billion in revenue respectively.

Compared to Alibaba's Singles Day, Cyber Monday is still tiny. This year, the Alibaba 11.11 (Singles Day) online shopping event has generated $25.3 billion in sales online within 24 hours. This is a whopping 39% higher than last year’s record-breaking number. Not only is the volume almost four times larger, but the growth rate is more than double higher than for Cyber Monday.

“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience on mobile devices and platforms,” said Mickey Mericle, vice president, Marketing and Customer Insights at Adobe. “Consumers are also becoming more savvy and efficient online shoppers. People increasingly know where to find the best deals and what they want to purchase, which results in less price matching behavior typically done on desktops. Millennials were likely another reason for the dramatic growth in mobile, with 75 percent expecting to shop via their smartphone."

Top sellers on Cyber Monday include the Nintendo Switch, PJ Masks and Hatchimals & Colleggtibles figurines, Apple AirPods, streaming devices like Google Chromecast and Roku, and Super Mario Odyssey, the video game. The holiday shopping season so far (November 1 to 27) drove a total of $50 billion in online revenue, a 16.8 percent increase. Adobe predicts this will be the first-ever holiday season to break $100 billion in online sales.

Overall web traffic to retail sites increased by 11.9 percent on Cyber Monday, with the season average at 5.7 percent. Mobile set a new record representing 47.4 percent of visits (39.9 percent smartphones, 7.6 percent tablets) and 33.1 percent of revenue (24.1 percent smartphones, 9.0 percent tablets). Smartphone traffic specifically grew 22.2 percent YoY while revenue coming from smartphones ($1.59 billion) saw 39.2 percent growth YoY, a new all-time high. Mobile transactions are closing at a 12 percent higher rate compared to Cyber Monday 2016. For purchases made on smartphones, Apple iOS led with an average order value (AOV) of $123, in comparison to Google Android at $110.

Method: Adobe’s retail report is measuring 80 percent of online transactions at the largest 100 U.S. web retailers. $7.50 of every $10 spent by consumers online with the top 500 U.S. retailers go through Adobe Experience Cloud.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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