CES 2018: Intel Showcases Power Of Data With BMW, Nissan, VW, Ferrari And More

Posted: Jan 9 2018, 10:26am CST | by , in CES


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CES 2018: Intel Showcases Power of Data with BMW, Nissan, VW, Ferrari and More
During a keynote address opening the 2018 Consumer Electronics Show (CES) on Monday, Jan. 8, 2018, in Las Vegas, Brian Krzanich, Intel Corporation chief executive officer, spoke of the flood of data that continues to grow. "The cloud is filled with billions of bytes of data going from our devices to a data center and back again," he says. Intel will display how the power of data is affecting our daily lives at the event, which runs Jan. 9-12. Credit: Intel Corporation
  • Intel CEO Brian Krzanich Shares New Details on Advances in Autonomous Driving and the Future of Artificial Intelligence

Intel hooks up with BMW, Nissan, SAIC Motor, Volkswagen, Paramount Pictures, Ferrari North America at CES 2018 to Show Potency of Data

The Intel CEO Brian Krzanich said during the keynote address at the CES that data is changing the very face of society. Technological creativity has been given a complete makeover in the last couple of years.

From self driving cars to the science of robotics and from AR to VR, everything has been radically reajusted and undergone a shift in its center of gravity. The CEO introduced the rapt audience to a marvelous series of technologies.

BMW, Nissan and Volkswagen were among the partners alongside Intel in this venture. Also Ferrari and Paramount Pictures seem to have jumped on the bandwagon.

The next generation will have everything going for it. Narratives and narratology will be rejuvenated with a fresh dose of nascent technology.

The technology of tomorrow will include immersive experiences and VR. Hollywood cannot choose to ignore the scientific aspects of storytelling either as time moves on.

“Data is going to introduce social and economic changes that we see perhaps once or twice in a century,” Krzanich said.

“We not only find data everywhere today, but it will be the creative force behind the innovations of the future. Data is going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment.”

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