Toy Fair 2018: New Toys, Date And More

Posted: Jan 15 2018, 9:24am CST | by , Updated: Feb 9 2018, 3:53am CST , in Toys


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Toy Fair 2018: New Toys, Date and More

The Holiday toy 2018 will be revealed in February.

The famous Toy Fair 2018 in New York will take place from February 17th to 20th, 2018. This will be the 115th annual North American International Toy Fair. You will be able to see the hottest Holiday toys of 2018. The only problem is that you will not know which of new toys will end up to be the Hot Holiday toy.

The Toy Fair 2018 announcements have started to surface. Refer to our Toy Fair 2018 Highlights Guide for the new hot toys of 2018.

Toy makers will reveal their newest toys and try to find retail partners such as Walmart, Target, ToysRUs, Amazon, and others to add them to their inventory of toys for the coming Holiday shopping season. Last year, Spin Master's Luvabella robot baby made a lasting impression at the Toy Fair, but in the end, the WowWee Fingerlings became the hottest Holiday toy of last year. For the whole year, the L.O.L. Suprise dolls have been the top seller.

It will be interesting how the collectible and electronic toys will evolve in 2018. We will see the new innovations from Spin Master, WowWee, Moose Toys, Mattel, and MGA Entertainment. There is clearly a trend of making any toys collectible. The Fingerlings are a perfect example. Each Fingerling has its own name and the price of $15 made them collectible.

A big topic at the Toy Fair 2018 should also be the problem of fake toys. Toy makers need to urgently find a way to mark their toys in a way that consumers can be sure they are buying an authentic product. Fake Fingerlings have flooded marketplace right after the launch last year. Fake L.O.L. dolls also are a big problem. Chinese companies basically copy hot selling toys that are hard to find in stock and offer fake versions that are not tested and do not have the same quality. Consumers fall for the fakes because the toys look the same as the original on the listing and they are in stock, in contrast to the original.

We will be reporting about all hot new 2018 toy releases at the Toy Fair 2018. As soon as the toys are on sale and in stock online you will find them in The Tracker app. Shopping for hard to find toys online is made easy and convenient with the free Tracker app. Just tap "Notify me" on the holiday gifts you need to find in stock and you receive an alert on your smartphone when the product is available online. Download the free Tracker app now at

Here is a quick video demo showing how the Tracker App works. The Tracker app is available for free on iOS and Android. You can find the app in the app store with searching for just for "i4u". Alternatively, you can follow @TheTrackerApp Twitter account to receive in-stock notifications about the hottest toys and products.

Toy Fair 2018 Details

The 115th annual North American International Toy Fair will have 440,000 net square feet of exhibit space filled with hundreds of thousands of toys, games, and youth entertainment products.

Toy Fair 2018 is produced by The Toy Association, Inc., a not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. The Toy Association’s more than 950 members account for approximately 90 percent of the annual U.S. domestic toy market of $26.5 billion.

Toy Fair 2018 will be open from February 17 - 20, 2018. Doors open at 9 am. Visit the Toy Fair website for more details.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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