Lexus Super Bowl 2018 Ad

Posted: Jan 15 2018, 11:48pm CST | by , Updated: Jan 26 2018, 10:46am CST, in News | Super Bowl


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Lexus Super Bowl 2018 Ad

Lexus Announces Super Bowl 2018 commercial at Detroit Auto Show.

The Lexus Super Bowl 2018 commercial is second announced Super Bowl 2018 car commercials. Hyundai will also participate in the Super Bowl 2018 ad bonanza. Lexus is likely featuring the just announced 2018 Lexus LS in their new Super Bowl ad. The car brand has not yet revealed the creative details, but the Lexus Super Bowl commercial will be tie-in with Marvel's Black Panther movie starring Chadwick Boseman.

Update: The Lexus Super Bowl 2018 Ad titled Long Live The King is live online as extended version.

The Black Panther movie will be in theaters on Feb. 15.

The Lexus LS 500 arrives with a base price that is $3,820 less than its current long-wheelbase predecessor despite offering more power, comfort, and safety than ever before. The new hybrid LS 500h has a base price of $79,510, which undercuts its competition by thousands of dollars while still offering exceptional comfort and performance, along with the convenience of over 600 miles of range on a single tank.

"The 2018 LS is one of the most important launches in our brand's history, so it makes sense for us to use a stage like the Super Bowl to showcase it to our customers. The LS not only offers unsurpassed performance, style and luxury, its competitive pricing makes it a great value as well," said Lexus Group Vice President and Division General Manager, Jeff Bracken.

Besides the new 2018 Lexus LS 500, LS 500h and LS 500 Sport, Lexus also presented the Lexus LF-1 Limitless Concept. Watch the presentation of the electric car below.

About 15 Super Bowl 2018 ads have been announced so far. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons. Most of the Super Bowl 2018 social media and marketing campaigns will kick off in the week before the Super Bowl taking place on Sunday, Feb. 4. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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