T-Mobile LTE Network Is Ready For Super Bowl LII

Posted: Jan 16 2018, 8:20am CST | by , in Super Bowl


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T-Mobile LTE Network is Ready for Super Bowl LII

LTE capacity is 35x around Super Bowl LII stadium.

T-Mobile is likely advertising again at the Super Bowl 2018. The carrier had four spots last year. Today, T-Mobile kicked off the marketing around Super Bowl LII with the announcement of the network available at the U.S. Bank Stadium in Minneapolis where the Super Bowl LII takes place.

Over the last two years, the T-Mobile expanded coverage and permanently increased LTE capacity up to 35x in and around key locations in the Twin Cities by launching several LTE Advanced technologies, deploying new small cells and distributed antenna systems (DAS), doubling LTE spectrum and adding backhaul. All these upgrades have made T-Mobile’s LTE network the fastest in the Twin Cities, based on tests from real wireless customers.

“Our network is already faster than AT&T and Verizon across the Twin Cities, but we are obsessed with the customer experience, so we started getting ready for the Super Bowl with these permanent improvements two years ago,” said Neville Ray, Chief Technology Officer for T-Mobile. "T-Mobile customers will get amazing speed and coverage whether they’re in the stadium or anywhere in Minneapolis … even long after the Super Bowl crowds leave.”

With more than one million people expected to attend events for Super Bowl 2018, T-Mobile focused its network enhancements where the biggest crowds will be, boosting capacity 30x for spectators at U.S. Bank Stadium, 35x for the Super Bowl Experience at the Minneapolis Convention Center, and 16x at the Xcel Energy Center for Super Bowl Opening Night. T

To achieve these gains, T-Mobile doubled the amount of LTE spectrum in the Twin Cities and launched a trifecta of speed-boosting LTE Advanced technologies including carrier aggregation, 4X4 MIMO (Multiple Input Multiple Output) and 256 QAM (Quadrature Amplitude Modulation), so T-Mobile customers with capable devices could more than double their previous download speeds. In addition, T-Mobile deployed more than 120 small cells throughout the city, stadium and surrounding venues to provide additional coverage and speed inside buildings and other places that can be difficult for typical towers to reach. In the future, these small cells can also can be used to launch License Assisted Access (LAA) for even more capacity and faster speeds.

To make sure T-Mobile customers are ready to post, tweet, snap and share every key moment from the big game, T-Mobile also boosted upload speeds inside U.S. Bank Stadium by deploying Centralized Radio Access Network (C-RAN) technology. C-RAN can increase upload speeds by as much as 40% in high traffic situations and has the added benefit of helping extend smartphone battery life.

Check out 20 Super Bowl 2018 ads that have been announced so far. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

Most of the Super Bowl 2018 social media and marketing campaigns will kick off in the week before the Super Bowl taking place on Sunday, Feb. 4. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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