Bill Hader Stars In Pringles Super Bowl 2018 Ad

Posted: Jan 18 2018, 12:17pm CST | by , Updated: Jan 18 2018, 12:21pm CST, in News | Super Bowl

 

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Bill Hader Stars in Pringles Super Bowl 2018 Ad

Add Bill Hader to the celebrities appearing in Super Bowl commercials.

The Pringles Super Bowl 2018 ad stars Comedian Bill Hader of SNL fame. This is the first-ever television advertisement for the Pringles during the Super Bowl. The Pringles commercial will be showcasing "Flavor Stacking."

Due to their unique shape, Pringles crisps are perfect for stacking, leading to approximately 267,720 unique flavor stacks. To create a flavor stack, all fans need to do is grab a few of their favorite Pringles flavors, stack them and take a bite. Check out these flavor stack samples:

"Fans are already familiar with Pringles' wide variety of flavors, but we want to show them how stacking their favorite flavors can 'wow' their taste buds in a whole new way," said Yuvraj Arora, senior vice president of marketing for Kellogg's U.S. Snacks position. "Since most people's reaction to flavor stacking is 'wow,' we brought on the one person who could bring endless faces and reactions to that one word. Plus, Pringles is known for steering clear of conformity and being a playful instigator, two attributes embodied perfectly by Bill Hader."

Grey NY, Pringles' Advertising Agency of Record, came up with the idea of flavor stacking when sitting around the office eating Pringles potato crisps. When it dawned on them that you could create new flavors by stacking them, they took this seemingly small discovery and made it a big moment.

The team brought in Bill Hader and Documentary Now! Director Rhys Thomas to star in and direct the ad. Thomas and Hader first met when Rhys was directing and producing shorts for SNL. They have a history of working together to create some of the best laughs on TV. This successful working relationship has created a witty and comical ad focusing on "Flavor Stacking".

"I'm excited to be working with Pringles. I had no idea you could stack them until this experience," said Bill Hader.

The 30 second Pringles Super Bowl 2018 ad will air during the second quarter and will be seen nationally on TV, online streaming versions of the game and for those watching on Telemundo. The full Pringles Super Bowl 2018 commercial will be released on January 25th on YouTube. Pringles released a teaser for the Super Bowl ad.

Find out about the over 20 Super Bowl 2018 ads that have been announced so far and watch the first fully released Super Bowl 2018 ad starring Matt Damon. The Super Bowl 2018 ads will be full of celebrities again. Find out the confirmed celebrity appearances in Super Bowl 2018 ads.

The Super Bowl LII is taking place on Sunday, Feb. 4 in U.S. Bank Stadium in Minneapolis. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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