Danica Patrick And Go Daddy Reunite For Last Races At Daytona 500 And Indianapolis 500

Posted: Jan 18 2018, 12:50pm CST | by , in News | Super Bowl

 

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Danica Patrick and Go Daddy Reunite for Last Races at Daytona 500 and Indianapolis 500

Race driver Danica Patrick starred in 13 Go Daddy Super Bowl commercials.

Go Daddy and Danica Patrick are not reuniting to make another Super Bowl ad. Patrick holds still the record for most celebrity appearances in Super Bowl commercials. She appeared 13 times in Go Daddy Super Bowl commercials over the years.

Go Daddy is sponsoring Danica Patrick's last two races at the Daytona 500 and Indianapolis 500. The partnership will outlast Danica Patrick's racing career. GoDaddy is supporting Danica's life-after-racing by powering the online presence for her business endeavors related to health, apparel and wine – all of which are enriched with her brand and GoDaddy's savvy in helping people turn their business dreams into reality.

"This is definitely the way I want to finish my racing career – at these two iconic races, backed by my iconic, long-time sponsor," said Patrick. "GoDaddy was there for me when my career was just really starting so it's exciting to be getting back in the GoDaddy 'green' for my final two races. Our brands have always been powerful together, and I think it's awesome to have them at my side when I go 'all in' with my businesses after racing."

Danica has been referred to as "the most recognizable female athlete on the planet," and "the woman who changed NASCAR forever." She's the only woman to have led laps at both the Daytona 500 and Indianapolis 500, a feat achieved by only 13 other drivers in the history of the sport.

Danica's history with GoDaddy dates back more than a decade. GoDaddy signed her in 2006, just after she launched her career and two years before she made history as the first woman to win an IndyCar race in 2008. Then, in 2010, GoDaddy ushered Danica into NASCAR as her primary sponsor before she made history as the first woman to win the pole position at the Daytona 500 in 2013.

"You could say, 'we're getting the band back together," said Chief Marketing Officer Barb Rechterman. "It makes sense in that our goals are so well-aligned – she's passionate, tenacious and creative just like so many of our customers who are also looking to leverage the power of the Internet and turn their 'side hustle' into a full-time business. Danica absolutely epitomizes the heart of our GoDaddy customers. We love it."

Danica's final race is the Indianapolis 500, where she made history as the first woman to lead the most laps, 19, in her 2005 rookie season. "I don't think I could have written a better ending to my racing career – driving my last laps on the Indianapolis Motor Speedway … although winning it with GoDaddy would obviously be the icing on the cake," said Patrick. She has driven some of her best open-wheel races at the Brickyard, including earning a podium spot in 2009 with a third-place finish.

Check out 20 Super Bowl 2018 ads that have been announced so far and watch the first fully released Super Bowl 2018 ad starring Matt Damon. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

Most of the Super Bowl 2018 social media and marketing campaigns will kick off in the week before the Super Bowl taking place on Sunday, Feb. 4. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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