Get A Free Red Bull In Cargo-equipped Cars At The Super Bowl LII In Minneapolis

Posted: Jan 19 2018, 8:35am CST | by , in Super Bowl


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Get a Free Red Bull in Cargo-equipped Cars at the Super Bowl LII in Minneapolis

Cargo partners with Red Bull for Super Bowl 2018.

Cargo, an in-car commerce platform for the rideshare economy, announced today their launch in Minneapolis. With this launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice and the Big Game on February 4, 2018.

Cargo enables brands to build brand loyalty by placing products like Red Bull directly in the hands of the millennial and generation Z target group who are frequently use rideshare such as Uber. For a limited time, tens of thousands of passengers in Cargo-equipped cars can get a free Red Bull on their way to the football game or the after-party in Minneapolis.

Red Bull adds to Cargo’s selection of products that cater to the rideshare audience, including beauty products like Labotica Green Tea Face Mask, unique remedies like Blowfish for Hangovers, and snacks like Rice Krispies and RXBar.

“Cargo’s in-car and digital platform introduces a new consumer touch point for brands. Our goal is to identify brands and products that resonate with passengers so that we can deliver the best in-car experience,” says Sabina Rahaman, Director of Brand Partnerships and Merchandising for Cargo. “ Our campaign with Red Bull gives us the opportunity to surprise riders with a complimentary Red Bull energy drink in-car on the way to the game or headed out to meet friends for the Red Bull Crashed Ice event.”

The Minneapolis launch is Cargo’s first move for expansion in 2018, following initial launches in New York, Boston and Chicago in 2017. Minneapolis is among the top cities in the U.S. for rideshare drivers, and Cargo’s availability in the city will allow these drivers to earn up to an extra $500 per month from commissions, referrals, and performance bonuses.

Cargo recently raised $5.5 million in funding to scale operations more rapidly across the U.S. With access to Uber’s API, Cargo’s in-car commerce platform enables passengers to use a smartphone browser to buy from a curated mix of snacks, gum, premium electronics, cosmetics, and personal care items while in transit.

How to shop Cargo while on a ride in a car:

Visit on her phone and enters the unique code on her driver’s Cargo box.

Select a product and check out using preferred mobile wallet or credit card.

Driver receives notification of the order and passes product to passenger.

Super Bowl LII is taking place on Sunday, Feb. 4. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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