USA Today Ad Meter 2018 Features Ad Meter 30th Anniversary Bracket

Posted: Jan 19 2018, 9:24am CST | by , Updated: Jan 21 2018, 1:34am CST, in News | Super Bowl


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USA Today Ad Meter 2018 Features Ad Meter 30th Anniversary Bracket

The USA Today Ad Meter Super Bowl Ad ranking is celebrating 30-year anniversary.

The USA Today Ad Meter is the most prestigious Super Bowl ad ranking. The newspaper launched the Ad Meter in 1989. This year, USA Today will be taking a look back at the previous winning Super Bowl ads, giving fans the opportunity to pick their all-time favorite beginning today The competition will feature bracket-style, round-by-round voting and will close on January 31st.

The 30th-anniversary competition includes last year’s winning spot, Kia’s “Hero’s Journey,” previous winning ads from PepsiCo, and 14 ads from the all-time high winner, Anheuser-Busch InBev.

“For 30 years, people have used Ad Meter to voice their opinions on the biggest ads of the year,” said Andy Yost, chief marketing officer, Gannett | USA Today Network. “This year, we are excited to bring the winners of the last 29 years together for a competition to crown the best of all time. The competition is stiff, but we trust that the best will rise to the top.”

The 32 commercials in the anniversary bracket include the 30 winners from the past 29 years of Ad Meter (two tied for the top prize in 2011). To round out the bracket, the two highest-rated, second place finishers are also included. To vote visit Ad Meter 30th Anniversary bracket site. Find all competing Super Bowl ads listed below.

The 32 Super Bowl Ads competing in Ad Meter

1989, American Express, “Jon Lovitz and Dana Carvey go to the Super Bowl”

1990, Nike, “Announcers and Athletes”

1991, Diet Pepsi, “New Jingle Spreads Around the World”

1992, Nike, “Michael Jordan and Bugs Bunny”

1993, McDonald’s, “Jordan, Bird Shoot Hoops”

1994, Pepsi, “A Chimp Experiment Goes Awry”

1995, Pepsi, “Boy Gets Sucked Into Pepsi Bottle”

1995, Pepsi, “Pepsi vs. Coke Truck Drivers” (second place)

1996, Pepsi, “Coke Driver Nabs Pepsi”

1996, Pepsi, “Frozen Tundra” (second place)

1997, Pepsi, “Bears Dance to Village People Tune”

1998, Pepsi, “Flying Geese”

1999, Budweiser, “Separated at Birth”

2000, Budweiser, “Rex the Dog Recalls Worst Day”

2001, Bud Light, “Cedric’s Date Goes Awry”

2002, Bud Light, “Romantic Evening Goes Awry with Satin Sheets”

2003, Budweiser, “Football-Playing Clydesdales and Zebra Referees”

2004, Bud Light, “Owners Demonstrate How Their Dogs Fetch Bud Light”

2005, Bud Light, “Pilot Jumps Out of Plane for Six-Pack”

2006, Bud Light, “Secret Fridge Stocks Bud Light”

2007, Budweiser, “Crabs Worship Bud Ice Chest”

2008, Budweiser, “Dalmatian Trains Clydesdale”

2009, Doritos, “Crystal ball Sees Free Doritos”

2010, Snickers, “Betty White and Abe Vigoda Play Football”

2011, Doritos, “Dog Gets Revenge” (tied for first place)

2011, Bud Light, “Dog Sitter Puts Dogs to Work” (tied for first place)

2012, Doritos, “Dog Bribes Cat Owner”

2013, Budweiser, “Horse and Trainer Reunited”

2014, Budweiser, “Puppy Love”

2015, Budweiser, “Lost Dog”

2016, Hyundai, “First Date”

2017, Kia, “Hero’s Journey”

Obviously, the USA Today Admeter 2018 will also allow fans to vote for this year's Super Bowl commercials. Check out 20 Super Bowl 2018 ads that have been announced so far and watch the first fully released Super Bowl 2018 ad starring Matt Damon. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

Most of the Super Bowl 2018 social media and marketing campaigns will kick off in the week before the Super Bowl taking place on Sunday, Feb. 4. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news. Check out also the best Super Bowl 2018 TV deals.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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