Sphero Cuts Staff And Number Of New Products

Posted: Jan 22 2018, 7:27am CST | by , in News | Toys

 
Sphero Cuts Staff and Number of New Product

Toy robot maker did not have a stellar Holiday season.

Sphero went from a robot ball toy to high profile Disney license toys in the past two years. The Star Wars and Cars app-controlled toys did not deliver the sales the company had planned. According to TechCrunch, the Colorado-based toy maker has cut staff by 50.

Sphero expanded its toy range quite dramatically in 2017 with the introduction of Star Wars R2D2, BB-9E, Spider-Man and Pixar’s Lightning McQueen and a Sphero Mini.

The Ultimate Lightning McQueen was especially ambitious. The app-controlled car has animated eyes and behaves like in the animated movies. The price-tag of $300 did though not appeal to most. Amazon has slashed the price of the Ultimate Lightning McQueen to $148.99. At this price, the robotic car is now the #1 bestseller in the RC Cars section.

Sphero is now turning away from licensing towards educational toys. STEM toys is a hot segment, and we will see many new STEM toys for 2018 at the Toy Fair New York. Sphero is not listed as an exhibitor.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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