L’Oréal UV Sense: Release Date, Price, Features

Posted: Jan 22 2018, 9:14am CST | by , Updated: Mar 1 2018, 1:35am CST, in News | Technology News

L’Oréal UV Sense: Release Date, Price, Features

Beauty company L’Oréal surprised at the CES 2018 with the UV Sense.

L’Oréal is in the sunscreen business since 1935. It's still surprising the cosmethics company unveiled a high-tech wearable at the CES 2018. UV Sense, the first battery-free wearable electronic UV sensor.

“L’Oréal research shows that overexposure to UV rays is a top health and beauty concern of consumers worldwide,” said Guive Balooch, Global Vice President of L’Oréal’s Technology Incubator. “With this knowledge, we set out to create something that blends problem-solving technology with human-centered design to reach even more consumers who require additional information about their UV exposure. Whenever we develop a new technology, our goal is to make an enormous global impact by enhancing consumers’ lives.”

UV Sense is the first battery-free wearable electronic sensor to measure individual UV exposure and can store up to three months of data. The wearable is less than two millimeters thick, nine millimeters in diameter and designed to be worn for up to two weeks on the thumbnail. The sensor can be reapplied to the nail with additional adhesives, which come in the packaging.

By putting this technology on the thumbnail, US Sense gets optimal sunlight. Balooch continued, “Beauty trends show that adoption of wearable nail art accessories is on the rise, with a more than 65 percent increase in nail art trends over the last five years. Our innovation taps into this growing trend, while illustrating our deep commitment to sun-safe behavior and protection.”

UV Sense

Powered by the user’s mobile phone and activated by UVA and UVB rays, UV Sense is the first wearable electronic UV sensor powered without a battery. The wearable has an accompanying mobile app, available on both iOS and Android, which translates and transfers data from the sensor using Near Field Communication (NFC)-enabled technology. As iOS 11 includes a NFC SDK an NFC based iPhone app for UV Sense is possible.

The app delivers consumer-friendly information detailing when the wearer should be mindful of UV exposure. Data is included in a profile within the app that outlines a user’s exposure levels. Sun-safety habits, like spending time in the shade or reapplying sunscreen, are encouraged with facts about sun exposure and additional tips for protection.

UV Sense will be available on a limited basis in the U.S. for the 2018 summer season with a global launch following in 2019. You can sign-up to be notified when the details on where the limited-edition UV Sense will be available on the laroche-posay site. If you are into Wearables, the Wearable Technologies Conference 2018 is taking place this month in Munich. Find out how to get discounted tickets.

This story may contain affiliate links.


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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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