ToysRUs Closes Every 5th Store In US

Posted: Jan 24 2018, 3:56am CST | by , in Toys


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ToysRUs Closes Every 5th Store in US
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A court filing reveals that ToysRUs closes about 180 stores.

Your local ToysRUs store might close. Toy retailer ToysRUs filed for bankruptcy protection in September of last year. As part of the restructuring, ToysRUs plans to close about 180 stores, according to a court filing, spotted by Bloomberg. ToysRUs operates 866 ToysRUs and BabyRUs stores in the United States.

The plan calls for closing every 5th ToysRUs store in the United States. The store closing starts in February. BabyRUs and ToysRUs are hit about equally in the move. The Holiday shopping season 2017 was challenging for ToysRUs and for toy sales in general.

Especially the online competition of Amazon in toy sales is going to be a hard nut to crack. We also see that consumers are sick of in-store only toy releases as we have seen with ToysRUs exclusive Fingerlings last Holiday shopping season.

It's just a pain to go visit a store in the hope the toy will be on the store shelve. ToysRUs needs to better link their online store to the physical shops to make shopping frictionless for parents.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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