Fake Toys Hurt The Bottom Line Of Toy Makers In Big Way

Posted: Jan 24 2018, 4:36am CST | by , in Toys


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Fake Toys Hurt the Bottom Line of Toy Makers in Big Way

British Toy Industry hurt by fake toy invasion.

We have reported about fake toys that invaded the Holiday shopping season many times in the past months. The primary concern is about consumers and kids getting fooled and exposed to fake toys. Especially hard hit by counterfeit toys are the most popular toy franchises like WowWee Fingerlings and L.O.L. Suprise dolls, but also Nintendo's NES Classic is getting faked in a big way. The fake cross-over between Fingerlings and L.O.L. Suprise shown above just tells it all. Fake toy makers can do what they want right now.

At the ToyFair 2018 in London, the British Toy and Hobby Association said that the toy industry lost £400 million ($560 million) through counterfeit toys. The financial damage through fakes comes at a bad time as toy sales fell by almost 3% to £3.4 billion in 2017.

The financial damage is only one side of the problem. Kids get exposed to toys that are not tested and are not safe. Fake toys could contain toxic materials and the low quality could lead to choking hazards as small parts fall off.

Toy expert Frederique Tutt of analysts the NPD Group said according to Mirror: “Counterfeits are a big threat to the industry which has gone through hoops to make innovative and safe products. These cheap and nasty imitations just undermine all the hard work.”

To protect kids and parents from fake toys, the toy industry needs to implement an authentication method. Parents need to be able to check if a toy is original or fake. In the digital age, this is not that hard. RFID based brand security labeling is available and just needs to be adopted in a wide-ranging manner by the toy industry.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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