Walmart And Rakuten Deal Brings Kobo EBooks To Walmart Stores

Posted: Jan 26 2018, 1:36am CST | by , in Technology News


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Walmart and Rakuten Deal brings Kobo eBooks to Walmart Stores

Japan's e-commerce leader and Walmart join forces.

Walmart and Rakuten announced a strategic alliance. For US consumers, the deal brings eBooks and audiobooks to Walmart. eBooks and audiobooks, powered by Rakuten’s digital book business, Kobo. Walmart and will sell the Kobo eReader and content.

Kobo has nearly six million titles from thousands of publishers, everything from children’s books to New York Times bestsellers and indie titles. As the exclusive mass retail partner of the Kobo brand in the U.S., that full assortment of eBooks will be available on later this year, with audiobooks launching after that.

Walmart will be able to compete with the Amazon Kindle offering. If that is going successful remains to be seen. Walmart is really late to the market with offering eBooks.

The eBook and audiobook offering will be fully integrated into the Walmart online shopping experience, and customers will be able to buy these versions as well as the physical book while shopping for their favorite titles. For example, anyone shopping for the latest best seller will be able to purchase the physical book shipped to home or to their local store, an eBook and/or an audiobook.

All eBook content will be accessible through a Walmart/Kobo co-branded app on all iOS and Android devices, a desktop app and Kobo eReaders (which we’ll offer online and in stores later this year). We will also use our stores to make it easier for our more than 140 million weekly customers to get their hands on eBook and audiobook titles, including, but not limited to, offering eBook cards in stores.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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