Lexus Super Bowl 2018 Ad Black Panther Released As Extended Version

Posted: Jan 26 2018, 10:44am CST | by , Updated: Jan 26 2018, 10:49am CST, in News | Super Bowl

 

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Lexus Super Bowl 2018 Ad Black Panther Released as Extended Version

Lexus hooked up with Marvel's Black Panther for the Big Game. Watch the full Lexus Super Bowl 2018 ad below.

The Lexus Super Bowl 2018 ad is online on Youtube as extended version ahead of Super Bowl LII Sunday, Feb. 4. Lexus released a 60-second extended digital version of the Super Bowl ad, which was created in partnership with Marvel Studios’ highly anticipated film Black Panther, opening in U.S. theaters Feb. 16. The Lexus Super Bowl 2018 commercial is very stylish and its a pairing up with Black Panther is a perfect fit.

The spot, “Long Live the King,” pairs the performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl 2018 broadcast on NBC.

Th “Long Live the King” ad revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. With appearances by the country’s elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, “Long Live the King” will engage fans of the Super Bowl and “Black Panther” alike. The Lexus LC 500 luxury performance coupe used in the film also has a cameo.

“There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing. “The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

The song “Legend Has It” by Run the Jewels, with its driving beats and “step into the spotlight” lyric, provides the perfect soundtrack for the action as the Black Panther and the LS 500 F SPORT make their thrilling debuts. The song, also used in the first trailer for the film, is from the album “Run the Jewels 3,” which debuted at # 1 on Billboard’s Top R&B/Hip-Hop Albums chart for the physical release.

“Long Live the King,” directed by Samuel Bayer, incorporates actual footage from the film—notably, of Letitia Wright as T’Challa’s sister, Shuri—and features many of the film’s actors, including the Dora Milaje team of Wakandan special forces: Janeshia Adams-Ginyard, Marija Abney and Zola Williams. The ad was shot using only original costumes and gear from the film, including the Black Panther/King T’Challa outfits, Dora Milaje battle suits and vibranium canisters. Even the film’s fight choreographer, Jonathan (JoJo) Eusebio, was engaged to stage the spot’s fight scene. It features VFX work by Luma, the studio who created Black Panther’s suit FX for the film. The ad was shot in downtown L.A. at night using a custom lighting unit.

The Lexus Super Bowl 2018 ad is part of a robust collaboration between Lexus and Marvel Studios’ “Black Panther.” It includes the exclusive “Black Panther”-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled “Black Panther: Soul of a Machine” introduced at Comic-Con.

The entire graphic novel is available to read now online. In October, ahead of SEMA, Lexus unveiled a 2018 limited-edition LC Inspiration Series production car available for purchase in Spring 2018, and a custom concept coupe dubbed the Black Panther Inspired LC. In addition, a co-branded Marvel Studios’ “Black Panther” Lexus TV spot debuted Jan. 22. Lexus’ collaboration with Marvel Studios and the creation of the two spots are being executed by Lexus’ multicultural agency, Walton Isaacson.

The new teaser for the M&M Super Bowl 2018 Ad featuring Danny DeVito is a must watch and the teaser for the Squarespace Super Bowl 2018 ad is the coolest 2 minutes on the internet right now. Find all announced commercials in Super Bowl 2018 ads chart. Read the latest Super Bowl 2018 ad news.

See also the best Super Bowl 2018 TV deals available at Sam's Club, Best Buy, Target, Walmart, and Amazon. Super Bowl 2018 TV sales will continue until the Big Game. Also, don't miss the steep discounts on Sony 4K HDR TVs for Super Bowl the Japanese consumer electronics giant has announced.

The Super Bowl 2018 will take place at the U.S. Bank Stadium in Minneapolis, Minnesota on Sunday, Feb. 4, 2018. You can watch the Big Game on the 2018 Super Bowl channel NBC starting at 6:30pm ET.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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