Your Alexa Will Not Drive You Crazy During Super Bowl 2018

Posted: Feb 4 2018, 3:03pm CST | by , in News | Super Bowl


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Your Alexa Will Not Drive You Crazy During Super Bowl 2018

Amazon will run 2 minutes of Alexa commercials during the Big Game.

Amazon is advertising at the Super Bowl 2018 in a big way. The 90 second Alexa Super Bowl 2018 ad with Jeff Bezos will be followed by a 2nd 30-second Alexa Super Bowl 2018 commercial. Additionally, the company runs a Super Bowl commercial for Amazon Prime.

To avoid that your Alexa goes off during the Amazon Super Bowl 2018 ad, the company has tweaked the audio on the Alexa Super Bowl commercials. The Alexa ads transmit softened sound in an upper portion of the audio spectrum, between 3,000 and 6,000 hertz. Amazon has patented that method and a Redditor has confirmed this according to Bloomberg a year ago.

Amazon has posted about how to teach Alexa not to respond in this blog post. "The trick is to suppress the unintentional waking of a device while not incorrectly rejecting the millions of people engaging with Alexa every day," said Shiv Vitaladevuni, a senior manager on the Alexa Machine Learning team in Cambridge, Massachusetts. Amazon calls the technique acoustic fingerprinting technology.

Just in time for Super Bowl Sunday, Amazon puts up Amazon Devices on sale. You can pick up the Echo for $84.99, the Echo Dot is $39.99 and the Echo Show is $149.99 on today.

Watch all Super Bowl 2018 ads online and enter our Super NES Classic Giveaway on Super Sunday. The Super Bowl 52 brings again must-see Super Bowl commercials. A 30-second spot sells for more than $5 million, but that didn't stop several Super Bowl advertisers to buy time for long-form commercials to tell their story. Storytelling replaces dogs and weird ads.

The Super Bowl 52 Ad Chart lists all Super Bowl 2018 advertisers that have come forward. The commercials of Super Bowl LII are decked out with celebrity appearances, more than ever. Find out if your favorite celebrity appears in a Superbowl 2018 ad in our Super Bowl 2018 celebrity watch list. Besides celebrities, the songs featured in Super Bowl 2018 are the big stars.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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