ETrade Super Bowl 2018 Ad Is Online

Posted: Feb 4 2018, 6:22pm CST | by , in News | Super Bowl


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ETrade Super Bowl 2018 Ad is Online

What's wrong with ETrade?

ETrade has not advertised in the Big Game since 2013. For several years, the Etrade Super Bowl ads with talking babies have been a viral hit. Now Etrade makes a comeback to the Super Bowl, but with old people.

The 30-second Etrade Super Bowl 2018 commercial is online now. The spot highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years. Watch the ad below.

Etrade brings on a Big Game Silver Squad, a team of silver-haired all-stars and veterans of the cheer trade, who are working through their retirement as a cheer squad.

"The campaign aims to shine a light on the growing financial challenge future retirees may face, while encouraging investors to start saving for retirement," said Lea Stendahl, Chief Marketing Officer for E*TRADE Financial. "We're leveraging E*TRADE's irreverence and humor to show in a more relatable way that at E*TRADE, consumers have access to the resources and tools they need to help get on track. Our hope is to make America think, and ultimately take more control of their retirement destiny so they can enjoy the golden years in whatever way they choose—be that pursuing a second act, continue their career, travel the world, or audition for a legendary cheer squad such as ours."

The teaser of the Etrade Super Bowl 2018 commercial shows an old man on duty as a lifeguard. Watch the teaser below. I already miss the Etrade baby now before the release of the full Etrade Super Bowl 2018 commercial.

The Super Bowl 52 brings again must-see Super Bowl commercials. A 30-second spot sells for more than $5 million, but that didn' stop several Super Bowl advertisers to buy time for long-form commercials to tell their story. Storytelling replaces dogs and weird ads. There is of course not a single sexy Super Bowl 2018 ad. Objectifying women is more than ever not acceptable in the light of the #meToo movement.

Watch all Super Bowl 2018 ads online. The Super Bowl 52 Ad Chart lists all announced Super Bowl commercials. The commercials of Super Bowl LII are decked out with celebrity appearances, more than ever. Find out if your favorite celebrity appears in a Superbowl 2018 ad in our Super Bowl 2018 celebrity watch list. Check out the last-minute Super Bowl 2018 TV deals in Super Bowl TV sales at major retailers including Walmart, Best Buy and Target.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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