50 New Squishmallows Debut At Toy Fair 2018

Posted: Feb 7 2018, 2:02am CST | by , in Toys


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50 New Squishmallows Debut at Toy Fair 2018

KellyToy's Squishmallows Squad expands to Include Baby, seasonal styles, and two new sizes.

Plush toys never lose their appeal. KellyToy managed to establish a new plush toy line with the Squishmallows in 2017. Kids apparently love the Squishmallows and the company is unleashing over 50 new Squishmallows for 2018 at the Toy Fair 2018 in New York.

The Squishmallows line will expand in 2018 to include baby, seasonal and two new sizes. Squishy and super soft, a Squishmallow is perfect for kids, tweens, collectors and toy lovers of all ages says the toy maker.

“Plush toys also offer security and companionship and make a great gift anytime of year,” says Kellytoy CEO Jonathan Kelly. According to the NPD Group’s retail tracking service, plush sales are steadily increasing in the U.S., growing 12 percent year-to-date (through August 2017).

“Retailers can barely keep Squishmallows on their shelves,” says Kelly. “The Squishmallows squad of collectible characters are like no other plush toys. Squishy and comforting, they are great couch pals, pillows, bedtime buddies and travel companions — they’ll go anywhere. And, the loveable, super soft squad members are friends in times of need, helping to relieve stress and anxiety.” Many Squishmallows are in stock at amazon.com, the supply situation is not that bad.

Popping with personality, the Squishmallows line currently includes pink and blue penguins, purple and grey owls, blue and purple unicorns, blue and green llamas, a cat, orange fox, frog, hedgehog, monkey, pig, cow, panda bear, sloth and puppy. Each character has a unique background story detailed on its hangtag. Sam is a brown puppy who loves to run fast and wants to be a racecar driver when he grows up. And Astrid, the purple unicorn, loves to read and hang out with her friends.

The line originally launched with four different sizes: clip-ons (3.5”), small (8”), medium (13”) and large (16”) sizes with a suggested retail price of $2.99, $6.99, $12.99 and $19.99, respectively. Two new sizes, 5” and 20” ($4.99 and $29.99 respectively), along with several seasonal styles including Valentine’s, Easter, fall, Halloween and Christmas will launch this year. Kellytoy also plans to introduce a new baby line in 2018.

Made for crazy, cuddly fun, the unique line is made of super soft marshmallow-like texture and polyester. Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toys of 2018 on display at the Spielwarenmesse 2018 in Nuremberg. To find the hottest toys in stock or for pre-order get the free online inventory tracking app The Tracker.

See also the details and trends of the upcoming Toy Fair 2018 in New York and find out the highlights of the Toy Fair 2018 in London. The Toy Fair New York 2018 will kick off on Feb. 17.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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