Toy Fair 2018: Moose Toys Unleashes Scruff-a-Luvs, And Little Live Pets Lil' Unicorn Pikmi Pops PushMi Ups

Posted: Feb 15 2018, 12:35pm CST | by , Updated: Jul 2 2018, 10:59am CDT, in Toys


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Toy Fair 2018: Moose Toys Unleashes Scruff-a-Luvs, and Little Live Pets Lil' Unicorn Pikmi Pops PushMi Ups

Toy company behind Shopkins unveils its 2018 line-up.

Moose Toys unveils their much anticipated 2018 toys at the North American International Toy Fair 2018 in New York. In 2017. The Pikmi Pops will get season 2 in 2018.

Update June 22: Scruff-A-Luvs are hard to find toys. Online stock of Scruff-A-Luvs sells out quickly, especially the pink Scruff-A-Luvs s in very high demand. Find out how to find the Scruff-A-Luvs in stock online with ease.

Update June 9: The $19.99 Scruff-Luvs Plush toys are in stock at

In addition to Pikmi Pops, Moose will debut two brand new plush brands: Scruff-a-Luvs and Fur Babies. “We are so proud that this year at Toy Fair we are presenting a mix of brand new product that comes from the innovation and creativity that we are so famous for, as well as brand extensions celebrating fan favorites such as Shopkins and Pikmi Pops.” said Ronnie Frankowski, CMO at Moose Toys.

Already owners of the world’s number one Girls Collectible Franchise, Shopkins, Moose continues to reign strong within the category. This year in New York, Moose will preview Season Two and Three of Cutie Cars, Happy Places, Shopkins Season 10, plus a brand new never-before-seen line developed with a global partner.

“Recently named as the #1 Collectible for the 4th year running, Shopkins continues to go from strength to strength. Another TOTY nomination for Playset of the Year confirms that the brand is showing no signs of slowing down,” Frankowski added.

Moose is also leading the way in Youth Electronics and will be showcasing the latest evolution within the category. Little Live, a brand that became famous for bringing pets to life, has expanded to include Bizzy Bubs, the cutest little babies around who in 2018 will introduce new babies with all new actions and personalities. Little Live also is introducing new animals to the line, including a Unicorn hitting shelves this fall!

Moose Toys will use this year’s Toy Fair 2018 to launch a Robot packed with attitude, fun and a little bit of mischief. The company has not provided any details yet about this new toy robot.

Pikmi Pops PushMi Ups

(Approx. Retail Price: $4.99/Ages 5 years & up/Available: April)

PushMi Ups are big push up pop vessels filled with cute mini-plushies inspired by icy cool patterns and scents. Kids can push the pop vessel up to reveal a Pikmi and confetti surprise! There’s 12 new Pikmi characters for kids to collect. Each PushMi Up includes a scented plush, a Sweet Message, a dangler string and a collector’s guide.


(Approx. Retail Price: $19.99 /Ages 4 years & up/Available: June)

Each Scruff‐a‐Luv comes as a matted ball of colored fur with only its eyes showing, so it’s a mystery what animal kids are rescuing! The adorable animal is revealed by washing the matted ball in water, towel drying the animal, blast drying it with a hair dryer, and brushing and styling its fur. Each Scruff‐a‐Luv comes with a collar, name tag, adoption certificate, brush and hair clips. Scruff‐a‐luvs can be washed over and over again. This special kind of plush allows kids to play with it in the bath, role play with it, and care for it like a real pet – the possibilities are endless.

Little Live Pets Lil’ Unicorn

(Approx. Retail Price: $19.99 /Ages 5 years & up/Available: August)

Little Live Pets is entering the mystical creature’s categories with this magical Lil’ Unicorn! Lil’ Unicorns are enchanting creatures that trot and dance, and kids will love feeding them as if they were an actual pet! Kids can also enjoy brushing the Lil ‘Unicorns’ colorful mane and tail. It’s the magical pet kids have always wanted.

The New York Toy Fair 2018 opens its doors on Feb. 17. The announcements of new toys for 2018 will peak on Friday. So far the hottest announced toys of 2018 including Pomsies and Fur Babies World.

Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toy announcements of 2018 to that debut at the Toy Fair 2018 in New York. See also the highlights of the Spielwarenmesse 2018 in Nuremberg and Toy Fair 2018 in London. Shop hard to find toys the easy way with the online inventory tracking app The Tracker app.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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