Hasbro Replaces Bandai As Power Rangers Toymaker At Toy Fair 2018

Posted: Feb 17 2018, 1:46am CST | by , in News | Toys

 
Hasbro Replaces Bandai as Power Rangers Toymaker at Toy Fair 2018

Saban Brands and Hasbro announce deal at ToyFair 2018.

Hasbro and Saban Brands announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. The toy giant is replacing Bandai, who made Power Rangers toys so far. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019.

“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”

“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”

Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest-running kids’ live-action series in television history with nearly 900 episodes produced to date.

The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.

The first set of products from Hasbro will be available in spring 2019. Fans have to wait more than a year for the new Hasbro made Power Rangers toys. Until then, the Bandai Power Rangers toys are on sale on amazon.com and might become valued collectibles.

The New York Toy Fair 2018 opens its doors on Saturday, Feb. 17. We report about all hot announcements on the mission to find the hottest Holiday toys of 2018. Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toy announcements of 2018 at the Toy Fair 2018 in New York. See also the highlights of the Spielwarenmesse 2018 in Nuremberg and Toy Fair 2018 in London.

So far the hottest announced toys of 2018 including Pomsies and Fur Babies World. Get the free Tracker app to get notified when the hottest toys 2018 are in stock online. You can already subscribe to be notified when Pomsies, Fur Babie, 5 Surprise ball and more hot 2018 toys are in stock.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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