Polly Pocket Makes Comeback At Toy Fair 2018

Posted: Feb 19 2018, 12:19am CST | by , Updated: Feb 22 2018, 4:08am CST, in News | Toys

Polly Pocket Makes Comeback at Toy Fair 2018

Mattel brings back the 90's toy Polly Pocket.

A big trend in 2018 are millennial nostalgia toys. The Mattel Polly Pocket relaunch is a prime example of this hot toy trend. More than 30 years since the launch, Mattel brings back Polly Pocket in the original micro-scale and compacts that made her a 90's phenomenon.

The all new 2018 Polly Pocket line is accompanied with an animated series to introduce a new generation to the world of Polly to amplify her story for modern fans.

With more than 10 million Polly Pocket toy sets sold throughout the years. The new TV series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly's magic locket.

The new Polly Pocket line-up includes Polly Pocket Tiny Pocket Places Assortment, Polly Pocket World Assortment and Polly Pocket Hidden in Plain Sight Assortment.

"Many of today's parents were the generation that made Polly Pocket a phenomenon and now they can introduce their children to Polly's world," said Hailey Sullivan, VP of Marketing, Girls Toy Box Mattel. "We know that the 90's is making a resurgence so what better time to bring back the beloved micro-playsets for the next generation."

Polly Pocket will be in stock at stores this summer. Mattel has not announced the pricing of Polly Pocket toys yet. The 115th Toy Fair is underway in New York. We report about all hot Toy Fair 2018 announcements on the mission to find the hottest Holiday toys of 2018.

Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toy announcements of 2018 at the Toy Fair 2018 in New York. See also the highlights of the Spielwarenmesse 2018 in Nuremberg and Toy Fair 2018 in London.

So far the hottest announced toys of 2018 including Pomsies and Fur Babies World. Get the free Tracker app to get notified when the hottest toys 2018 are in stock online. You can already subscribe to be notified when Pomsies, Fur Babie, 5 Surprise ball and more hot 2018 toys are in stock.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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