Hasbro Launches Toy Recycling Program

Posted: Apr 16 2018, 9:05am CDT | by , in News | Toys

 
Hasbro Launches Toy Recycling Program

An alternative to the flea market?

The way my family is recycling toys is to sell them on community flea markets. You get rid of the toys your kids have grown out of and you even make money.

Hasbro announced today a new toy and game recycling pilot program with TerraCycle. During the pilot program, consumers can collect and send their Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses.

“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president, Hasbro, Inc. “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

With Hasbro's new toy recycling program you do not make money, but its at least free. In honor of Earth Day, consumers in the contiguous U.S. can visit www.hasbrotoyrecycling.com to sign up for the free recycling pilot program starting on April 16, 2018.

Once participants sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, who will sort and recycle the products. The pilot program is open to all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush, and more.

“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games,” said Tom Szaky, CEO, TerraCycle. “Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”

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Read the latest hot toy news, shop the best-selling toys and follow us on Twitter for hottest toy announcements of 2018 at the Toy Fair 2018 in New York. See also the highlights of the Spielwarenmesse 2018 in Nuremberg and Toy Fair 2018 in London.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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