Walmart Online Store Relaunches In May

Posted: Apr 17 2018, 8:28am CDT | by , in News | Technology News

 
Walmart Online Store Relaunches in May
New Walmart design to launch in May

New design and new features coming to Walmart.com.

Walmart's online store is getting a major redesign going live next month. Marc Lore, President, and CEO of Walmart U.S. eCommerce thinks it looks amazing. He obviously should as he signed off on it.

"First and foremost, we’re introducing an entirely new look and feel. To bring a more human element to the site, we’re featuring relatable photography that showcases real-life moments. Beauty and design extend across all items. Our goal is to make it compelling for customers to shop for whatever they are looking for – whether diapers, laundry detergent or a new dining room table. We’re also expanding our color palette and adding fonts to bring more vibrancy and depth to the site, Lore said in a blog post.

Besides the new look, walmart.com gets new features. The homepage will be heavily personalized and will display information from customer's local Walmart store such as top-selling products.

This new area of the site will also feature a customer’s local store profile, including the availability of services such as Online Grocery, order status, and Easy Reorder, which lets customers easily repurchase the items they buy most frequently in stores and online.

There will also be more special shopping experience stores. The already launched home specialty experience will be joined over the coming weeks with a new destination for fashion, which will feature relevant, bold imagery and seasonal stories. The Lord & Taylor flagship store we announced late last year will be a part of this new fashion destination.

A site redesign for an online shop is always a risky endeavor. Besides technical issues, there is the risk that customers don't want to adapt to change. We will see how the new walmart.com will be welcomed once it rolls out in May. For reference, we took screenshots of the current Walmart design available in the gallery.

This story may contain affiliate links.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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