Overwatch Skin Raises $12.7 Million For Breast Cancer Research Foundation

Posted: Jul 10 2018, 1:55pm CDT | by , in Technology News


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Overwatch Skin Raises $12.7 Million for Breast Cancer Research Foundation
  • Overwatch Fans Help Raise Charity Funds for Breast Cancer Campaign With New Pink Mercy Skin Purchase

Blizzard Entertainment raised millions of dollars funds for Breast Cancer Research Foundation with the sale of a new Pink Mercy skin for Overwatch

Gaming and charity are two brilliant things and when they become one, it is a good experience for anyone involved. Most recently, Blizzard Entertainment, Overwatch fans, and Breast Cancer Research Foundation played their part in raising funds for the women suffering from breast cancer. Blizzard Entertainment started an Overwatch charity campaign in which the players could buy a pink skin for Mercy, the character.

The campaign became a huge success. The sales of this skin and a special t-shirt raised about $12.7 million for the Breast Cancer Research Foundation.

The foundation itself acknowledged the donation in an official announcement. The also noted that this is the single largest donation in the organization's 25-year history which has been offered by a corporate partner.

BCRF chief strategic alliances officer Stephanie Kauffman said in a statement, "Blizzard Entertainment's record-breaking commitment to activate change for women's health by mobilizing the gaming community worldwide will have a lasting impact".

BCRF stated that they will be using the funds in the development of "prevention strategies, improved treatments, survivorship, and quality of life for breast cancer patients worldwide."

As part of the charity campaign, Blizzard also teamed up with more than two dozen popular Overwatch streamers; these people alone helped bring in $130,000 for the campaign, which ran for two weeks.

Blizzard CEO Mike Morhaime noted that the credit belonged to the BCRF who does all the "critical work" daily to help and support women's health.

He said in an official statement, "I'm grateful to all of the Overwatch players around the world who made supporting such a good cause possible with their enthusiasm for the game and their generosity."

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