I Have More Faith In Chinese AntVR Than In Magic Leap To Deliver Immersive AR Glasses

Posted: Jul 13 2018, 12:31am CDT | by , in Technology News


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I Have more Faith in Chinese AntVR than in Magic Leap to Deliver Immersive AR Glasses

Magic Leap made a big mistake in PR this week.

If you have ever tried on the Microsoft Hololens, you know they are bullshit. Microsoft demonstrated the Hololens on stage in fake video overlays with bright solid graphics that make you say "Wau" out loud. The reality of the Hololens is a small window that you see in front of you containing the vague virtual objects. Overhyped and overvalued Magic Leap went the same direction with its marketing.

Even taking it a step further. If you remember, initially Magic Leap said that you don't need glasses to see a whale splash down in front of you. Now we know you need ugly glasses that are supposed to ship this summer.

At a developer meeting, Magic Leap showed off a demo of a little gritter throwing stones at you in your home. Besides the fact that it's a boring example - it's more exciting to capture a Pokemon in Pokemon Go AR mode, than have a tiny virtual creature throw small stones at you. The video is not actually shot through the Magic Leap One AR glasses. It's the same misleading demonstration that Microsoft has been doing with Hololens.

Magic Leap raises an incredible amount of money and is unicorn multiple times over. There is hope that the company's Lightfield core technology is making a big difference. I can't imagine that all of Magic Leap's investors are dumb. Most recently AT&T joined the ranks of Magic Leap investors. The CEO of Magic Leap also hates to see the criticism that flared up after the video. Just read what John Gruber has to say about Magic Leap to get the idea.

Rony Abovitz, CEO of Magic Leap, fired multiple Tweets to explain what the developer video is and that the real Magic Leap Lightfield experience is great. "That said, a direct Digital Lightfield signal that allows your eye-brain system to do its thing, that is where all the magic happens," Abovitz tweeted after posting "For the creator/dev community: we use video to teach a feature or capability. Any video or 2d medium (photos) is completely inadequate to actually deliver the experience of a digital lightfield on ML1."

For now, though, I have my money on Chinese AntVR to deliver the best AR glasses, sporting 96 degrees of FOV.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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