Walmart Fills ToysRUs Void With Expanded Toy Shop

Posted: Sep 2 2018, 1:12am CDT | by , Updated: Sep 26 2018, 5:05am CDT, in News | Holiday Gift Guide

 

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Walmart Fills ToysRUs Void with Expanded Toy Shop

ToysRUs is gone. Walmart races to replace the toy store this Holiday season.

The Holiday season 2018 will be the first without ToysRUs. We already have seen Amazon.com expand its toy offering in big ways. Now Walmart rolls out their new bigger toy shop.

Walmart revealed its plans for what the retailer calls America's Best Toy Shop in stores and on Walmart.com. Walmart's toy aisles are set to offer the best toys at the best prices along with more fun for everyone than ever before.

Expanded aisles and the best selection of toys, with thousands of new and exclusive items from top brands, creating Walmart's broadest assortment of toys ever.

The best experience for parents and kids to test, play and shop for toys – through in-store events and demos, and a new specialty toy experience online featuring exclusive content from toy influencers for the first time.

Walmart already releases the 40 top rated toys for the Holiday 2018 shopping season. Amazon recently revealed the Top 100 Holiday toys 2018. The toy market is the new battleground between Amazon and Walmart. Both try to lock in the hottest toys in exclusive deals to block each other out for a certain time period.

Just one of the hundreds of new exclusives includes Ryan's World, a line of 11 toys from first-grade internet toy sensation Ryan of Ryan ToysReview, available exclusively at Walmart until Sept. 30.

New toy brands now available at Walmart include Pomsies, Fancy Nancy, Boxy Girls, Grumblies and Hairdorables. This year, the retailer has added hundreds of new exclusive toys in stores and online.

Walmart will host more than 2,000 toy play dates over the next two months at Supercenters across the country so that kids can play with top toys as they start to build their holiday wish lists.

Walmart will host its first National Play Day on September 8 in more than 1,500 stores. Kids will leave seriousness and responsibility at the door and enjoy the opportunity to play with top toys, pose for pictures and take home toy booklets and other giveaways.

In-store toy demos, including events highlighting toys from Ryan's World, Barbie and Transformers will take place from August 30 to November 1.

Toy roadshows for Nerf and Hot Wheels, will give kids the chance to play with the newest toys from these two classic brands with interactive activities at Supercenters from August 31 to November 1.

Walmart.com will also open America's Best Toy Shop online as a specialty shopping destination for customers to discover the perfect toy. As a part of the experience, this year, for the first time ever, customers can hear directly from 25 toy influencers including Clara Lukasiak, Gavin Raygoza, Kenzie Mitchell, and Gabe & Garrett, who will develop exclusive toy content throughout the year, giving customers the scoop on all things toys with advice, reviews and recommendations. The online shop will also include curated toy collections to help customers find inspiration and shop for toys with ease, whether that be by trending item, age, character or brand, among other ways to shop.

To ensure customers get the toys they want now through Christmas, Walmart's layaway service opened already on August 31, offering customers the opportunity to pay off items throughout the season. The Top Rated by Kids top 40 toys list, along with thousands of other items in Walmart stores are available to reserve on layaway accounts.

See our comprehensive round-up of all new 2018 L.O.L. Surprise! toys including the Suprise House and how to find them in stock online now. Additionally, you can already browse, Amazon's Top 100 Holiday 2018 toys list.

Don't miss out on securing the hottest Holiday 2018 toys now, before they become hard to find. Amazon stocks and offers pre-order options on many of the new 2018 toys. L.O.L. Surprise Bigger Surprise, L.O.L. Suprise! Pop-Up Store, L.O.L. Surprise! House, Hairadorables, Nerf Laser Ops Pro, Mattel's Lil' Gleemerz, Ryan's World Toys, Fingerlings Hugs, Wrapples, Scruff-A-Fluvs, L.O.L Suprise! Biggie Pets, Pomsies, Ryan's World Giant Mystery Egg and Grumblies are already hot sellers now.

Find out how to buy the hottest and most popular electronics and toys online that are hard to find. There is an app for that. The free Tracker app notifies you on your smartphone when the hottest toys 2018 and the newest consumer electronics are in stock online. You can also receive all in stock and deals alert on Twitter @TheTrackerApp.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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