Target Toy Department Revamped For Holiday Toy Shopping Season

Posted: Oct 17 2018, 12:28am CDT | by , in Toys


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Target Toy Department Revamped for Holiday Toy Shopping Season

Major new changes come to Target's Toy department.

Target unveiled its plans for its toy department for the holiday season to compete against Walmart and Amazon for the abandoned ToysRUs customers. The retailer is adding nearly a quarter-million square feet of new space for toys across more than 500 stores and will complete remodels of toy departments in more than 100 stores.

Holiday toy shoppers will find deals throughout the season, deeper inventory and more than 2,500 new and exclusive toys—nearly double compared to last year. Additionally, Target will host nearly 25,000 hours of family-friendly store events and is introducing a new toys hub on, as well as a digitally enabled kids' gifting catalog.

Walmart has called out to offer America's Best Toy Shop this Holiday season. Amazon has dramatically ramped up its toy inventory over the past months and is busy selling the hottest Holiday toys 2018. We don't see the same large selection of hot toys yet available at the Target online shop.

"For many guests, finding the perfect toy to wrap up and give their little loved ones this holiday is going to be their top priority. We want them to know that Target is here to help," said Mark Tritton, executive vice president and chief merchandising officer, Target. "Our team has spent months preparing for this season, selecting the assortment, deepening our inventory to offer more of the hottest items and reimagining the experience we have for toys in our stores and online. We're excited to welcome more shoppers to Target this season and help them create memorable moments for years to come."

By Nov. 2, Target will complete the expansion of nearly a quarter-million square feet of space for toys across more than 500 stores. The expanded departments will showcase larger items like electric ride-on vehicles, playhouses, outdoor playsets, and more. New displays will take items out of their packaging and put them into a 360-degree shopping experience. Playful signing will make it easy for guests to shop this new kid-friendly world and purchase items directly in-store or have them shipped to their home via

In time for the holidays, Target will also have completed more than 100 store remodels featuring a refreshed kid-focused toy department. The changes make shopping for toys at Target even more fun, with an entirely new layout, signs and oversized displays, like a giant three-foot LEGO slide sitting above the aisles and interactive activity walls. Kids' books are now next to the toy department, helping create an even more kid-centric destination for guests.

With deeper inventory and a bigger assortment featuring more than 2,500 new and exclusive toys—nearly double last year—Target will be home to the most sought-after national and specialty brands, all at every day low prices. Last month, the retailer unveiled Bullseye's Top Toys for 2018, featuring the season's hottest picks, including exclusives, like the imaginative Melissa & Doug Deluxe One Stop Shop Play Store, the interactive furReal Rock-A-Too Show Bird, the surprise Pikmi Pops Giant Pikmi Flip, the lovable Lupita doll and book set, and more.

The retailer will also host more in-store events for kids and families this year, giving guests nearly 25,000 hours of joy at local stores across the country. Kids can test out the hottest toys and come face-to-face with their favorite characters from Paw Patrol, Minecraft, L.O.L. Surprise! and more.

Target will launch a new digital hub for toys on this month, featuring a new "gift finder" to help guests find the perfect toys for every kid on their list. The site will feature engaging content—like Bullseye's Top Toys List—throughout the season, curating the assortment for guests to easily shop, whether they choose same-day, next-day or free 2-day delivery. The retailer is also putting an increased focus on toys within its marketing, adding nearly 25 percent more pages of toys to its Weekly Ads.

Target's kids' gifting catalog, arriving in homes next week and available in stores on Oct. 28, will include 15 percent more pages for toys than last year and feature a new digital integration within the Target mobile app. Using the barcode scanner on the app, guests simply hover over any page to pull up a complete list of the products featured on that page. From there, they'll find additional product details and can quickly add items to their shopping cart.

Minneapolis-based Target operates more than 1,800 stores and at the online store Preview the Target Black Friday 2018 ad and all other Top 10 Black Friday 2018 ads.

Smart moms, dads and of course resellers are already busy shopping Holiday 2018 toys on They stack up on the upcoming season's hottest toys now including our top 10 Holiday toys 2018 to buy now.

See for instance the 2018 L.O.L. Suprise toys, new interactive pets and the hard to find Yellies spiders. Explore our comprehensive round-up of all new 2018 L.O.L. Surprise! toys including the Suprise House and how to find them in stock online now. Additionally, you can already browse, Amazon's Top 100 Holiday 2018 toys list.

Don't miss out on securing the hottest Holiday 2018 toys now, before they become hard to find. Amazon stocks and offers pre-order options on many of the new 2018 toys.

L.O.L. Surprise Bigger Surprise, L.O.L. Suprise! Pop-Up Store, L.O.L. Surprise! House, Hairadorables, Nerf Laser Ops Pro, Mattel's Lil' Gleemerz, Ryan's World Toys, Fingerlings Hugs, Wrapples, Scruff-A-Fluvs, L.O.L Suprise! Biggie Pets, Pomsies, Ryan's World Giant Mystery Egg and Grumblies are already hot sellers now.

Find out how to buy the hottest and most popular electronics and toys online that are hard to find. There is an app for that. The free Tracker app notifies you on your smartphone when the hottest toys 2018 and the newest consumer electronics are in stock online. You can also receive all in stock and deals alert on Twitter @TheTrackerApp.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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