Cyber Monday 2018 Is Biggest Online Shopping Day Of All Time

Posted: Nov 27 2018, 12:16am CST | by , in Cyber Monday 2018

 

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Cyber Monday 2018 Is Biggest Online Shopping Day of All Time

Americans spent $7.9 Billion on Cyber Monday 2018.

While last minute Cyber Monday 2018 deals are still available in the Amazon Cyber Monday 2018 sale on amazon.com, Adobe declares Cyber Monday 2018 the biggest online shopping day in history.

Cyber Monday 2018 is projected to hit $7.9 billion by the end of the day, making it the largest online shopping day of all time in the U.S. This represents a 19.7 percent increase year-over-year (YoY) as of 7:00 p.m. ET.

In comparison, Thanksgiving Day 2018 and Black Friday 2018 brought in $3.7 billion (28 percent growth YoY) and $6.2 billion (23.6 percent growth YoY) in revenue, respectively.

Saturday and Sunday, November 24 and 25, set a new record as the biggest online shopping weekend in the U.S. ($6.4 billion) growing faster than Black Friday and Cyber Monday with more than 25 percent on each day. The full season thus far (November 1 to 26) drove $58.5 billion in online sales, a 19.9 percent increase, with every day generating over $1 billion.

Top sellers on Cyber Monday 2018 included:

Nintendo Switch

Little Live Pets Scruff A Luvs

FurReal Pets

Red Dead Redemption 2

LG TVs

Drones (DJI, Air Hogs, Sky Viper)

Dell laptops

Amazon Echo devices

Revenue from smartphones will hit $2.1 billion on Cyber Monday ($1.4 billion in 2017), making it the highest ever at 48.1 percent growth YoY, while smartphone traffic share grew 16 percent. Mobile overall represented 51.4 percent of site visits (43.6 percent smartphones, 7.8 percent tablets) and 34 percent of revenue (26.3 percent smartphones, 7.7 percent tablets), making it the first Cyber Monday where more than half of visits came from mobile.

“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in U.S. history,” said John Copeland, head of Marketing and Customer Insights at Adobe. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the Buy Online, Pickup In-Store trend.”

All Cyber Monday 2018 deals on Echo, Fire, Kindle and more Amazon devices are available on amazon.com. The Cyber deals on Amazon Echo products start at $19.99. Shop all Amazon Cyber Monday 2018 deals before they are gone. It's not clear if Amazon will keep the Cyber Monday pricing on all Amazon devices in the Amazon Cyber Week sale that will continue until Dec. 1.

Cyber Monday 2018

The Cyber Monday 2018 sales events are still available and you can score still some of the best Cyber Monday 2018 deals. Shop for cyber deals at these stores before the sales end:

Amazon

Walmart

Sam's Club

GameStop

Find more Cyber Monday 2018 sales and deals.

Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving. Today, Cyber Monday is not unique anymore as Black Friday becomes each year a bigger online sales event. Retailers have changed the marketing around Cyber Monday and many just position it as an extension of the Black Friday sales event.

This story may contain affiliate links.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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