Top Technology Movers And Shakers For Small Businesses In 2019

Posted: Dec 5 2018, 11:36pm CST | by , in News | Technology News

 
Top Technology Movers and Shakers for Small Businesses in 2019

Every single business owner wants to achieve success. With the new year coming very soon, small business owners have the opportunity to reflect on the highs and lows of the past year and prepare for the upcoming year with the lessons they have gained. Although business trends are always changing and businesses do not operate in a vacuum, it is still important to know what other companies are investing in so that there is no risk of falling behind

In small businesses, especially, the lack innovation and technological upgrades can cause inefficiencies and loss of productivity among employees. To improve your workforce productivity and encourage your team members, consider investing in the technologies included in this list. Here are some of the top technology movers and shakers for small businesses in 2019.

AI and Machine Learning

Machine learning is still the number one trend for businesses of all sizes. Studies show that small businesses can benefit from machine learning in terms of receiving adequate data streams. Marketing automation tools help small business determine consumer purposes and predict consumer behavior. They help business owners examine data flow and identify patterns which will be useful in increasing service and product engagement.

With machine learning, AI, and automation, businesses are able to gain insights on certain aspects of the customer’s experience, including retention, up-selling or cross-selling, and personalization of user experience. These tools can help businesses determine how often a customer clicks and reads e-mails, how often they shop in your online store, and other information that will provide critical qualitative data about consumer behavior and actions.

Data Security

A lot of small businesses tend to overlook the importance of investing in data security, because of their budget considerations. In fact, it is predicted that an upgraded cloud security policy will be made more vital by next year. Failing to realize the importance of a high-end data security strategy can lead to disastrous outcomes and greater risks for your small business. Upgraded cloud security is also necessary as more and more small business use cloud services for their business operations.

In today’s world of data breaches and malware, small businesses need to prioritize data security. In certain territories, inadequate protection can even result in hefty fines. Even if you are just a small business with less than 20 clients, you still should not allow your business to be vulnerable. Government protections and rules on privacy and data apply to small businesses in the same way that they do for large corporations.

Millennials and the Market

2018 has already seen the effect of the growth and domination of the millennial market. In 2019, this trend is expected to grow even more. Millennials tend to be an extremely cautious demographic - they tend to look at the world in a different way and are much more active consumers of digital content. They are the group of consumers who will spend time researching, looking for an AliExpress promo code or the hottest Asos coupon code before they make their purchase.

This kind of behavior has led to a noticeable shift in many aspects of the digital world, from social media to marketing strategies and tactics, more and more companies are engaging the millennial audience. Small businesses should tailor their marketing and sales strategies to address this shift. To market successfully to millennials, brands should look into more unique and creative ways to improve the business-customer connection.

Blockchain

It’s hard to find anyone who has not heard of Bitcoin these days. It is definitely a big deal as it represents a world where people do not need a bank account to save money or a notary to ensure that a contract is legally binding. Bitcoin is the most popular application of the blockchain technology, which is a more secure and more transparent way to own and transfer data. Small business are expected to be affected by the practical implementations of this technology by the coming year.

Experts, in fact, predict that retailers will start to leverage blockchain technology in order to ensure the quality of their products and guarantee that every one of their partners in the supply chain are meeting pre-agreed standards. Recruiters are also expected to use this technology to verify candidate information.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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