L.O.L. Surprise Maker Warns Of Holiday Toy 2018 Shortage Because Of ToysRUs

Posted: Dec 9 2018, 9:27am CST | by , in Toys


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L.O.L. Surprise Maker Warns of Holiday Toy 2018 Shortage because of ToysRUs

MGA Entertainment CEO Isaac Larian predicts major Holiday toy shortage.

Isaac Larian's toy company MGA Entertainment is bigger than ever. The toymaker has been growing dramatically, especially on its L.O.L. Surprise unboxing and collectible toys. Now he warns in an interview that it will be more difficult than last year to find the hottest Holiday toys in stock before Christmas.

The reason for it is that ToysRUs is not around anymore. "Toys R Us, they were not afraid to buy merchandise in December because they could spread it to January, February, March, April," Isaac Larian, CEO of toy company MGA Entertainment, said to Business Insider. "But that's not the situation with the other mass merchants."

Larian explains that ToysRUs was ordering toys earlier and later the Holiday shopping season than other retailers. So far we don't see any significant shortage of hot Holiday toys. Most of the L.O.L. Surprise toys are in stock online, with the exception of the new HairGoal Surprise Dolls that just started to roll out.

The L.O.L. Surprise toys dominate the toy best-seller charts, but keep in stock and are even on sale regularly. Isaac Larian hates resellers and does everything to keep a strong supply. A few days ago he promised to increase production fast on the very popular Viro Vega Scooter that Amazon sells, but is marked as temporarily out of stock and likely misses Christmas. The 2-in-1 electric scooter is sold on eBay for more than twice the retail price.

Besides the L.O.L. Surprise toys, there is no clear hottest Holiday toy of 2018. Last year, WowWee had a lot of mindshare with the Fingerlings. This year they only raised briefly some attention with the pre-sale of Baby Shark Plush toys that sold out in a whim.

Maybe ToysRUs absence is actually responsible for not having a must-have Holiday toy this year. There are only two more weeks until Christmas. This is very little time for a toy to go viral. It still makes sense to get your L.O.L. Surprise toy shopping done as early as possible. Larian has the insight in his supply chain. He the best one to know if there will be enough L.O.L. Surprise toy inventory available up to Christmas.

You can find all of the hottest Holiday toys 2018 in stock with the help of the free Tracker app. If you missed the pre-order of the new WowWee Baby Shark plush toys, you can get notified when the Pinkfong Baby Shark Plush toys are available again. In case you are dying to find a toy in stock online, let us know which one in the comments below.

In the Top 20 Holiday Toys 2018, you find which Holiday toys to buy now. See also Amazon's Top 100 Holiday 2018 toys list and the top 50 trending Holiday toys 2018 according to eBay.

Find out how to buy the hottest and most popular Holiday electronics and toys online that are hard to find. The free Tracker app notifies you on your smartphone when the hottest toys 2018 and the newest consumer electronics are in stock online. You can also receive all in stock and deals alert on Twitter @TheTrackerApp.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.




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