Apple's App Store Sets A New Single-day Sales Record On New Year's Day

Posted: Jan 4 2019, 12:51am CST | by , in Apple

 

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Apple's App Store Sets a New single-day Sales record on New Year's Day

Apple spreads some good news.

Apple follows up the stockmarket shaking sales forecast cut with some good news. The Apple App store spending topped $1.22 billion between Christmas Eve and New Year’s Eve. Customers spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record. Why the first day of 2019 was such a big sales day on the App store is interesting.

Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike. Productivity, Health & Fitness and Education apps are already capturing the attention of customers in the first few days of the year with 1Password, Sweat and Lumosity charting in their respective categories.

“The App Store had a record-breaking holiday week and New Year's Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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