Devour Super Bowl 2019 Commercial

Posted: Jan 23 2019, 5:57am CST | by , in Super Bowl


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Devour Super Bowl 2019 Commercial

The Devour Super Bowl 2019 ad is here as extended version.

The Devour Super Bowl 2019 Commercial is online as extended version ahead of the Big Game. The 3-year-old frozen food brand, owned by Kraft-Heinz, tries to make frozen food sexy.

The first-ever Super Bowl spot for Devour tells the story of a girlfriend who is struggling with her boyfriend’s insatiable addiction to frozen food porn. He can’t stop watching, eating, and at one point even smelling Devour at home, in the office, and perhaps most memorably, in his garage. She tries several tactics to entice him away from Devour, making him a homemade meal and even watching amateur food porn videos, but her efforts are fruitless. Frozen food porn has already made him into a “three-minute man.”

“Devour is known for its bold and unapologetic point of view, and we knew our first Super Bowl spot had to be just that,” said Katy Marshall, Marketing Lead for Springboard, a new platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including DEVOUR. “Some may say our new commercial is too hot for TV. We’ll let the audience decide.”

Devour is also launching 1-83-FOODPORN, the first food porn hotline with seductive descriptions of mouthwatering frozen meals. Hungry callers can imagine laying in a bed of tender noodles, cozying up with melty cheeses, or treating their taste buds to smoky sausage and hunks of Angus beef. The hotline will be live through the game.

Devour is partnering with Barstool Sports to launch the Devour RV, a man cave on wheels for Barstool personalities to take on the road to Atlanta. Devour will be sponsoring Barstool’s social media and podcast content on the road featuring Barstool’s Big Cat, PFT Commenter, Rone and Kate.

The frozen food brand is also giving 15 lucky fans a chance to win a Devour freezer and a year’s supply of frozen meals through its first-ever sweepstakes. One grand prize winner will receive the Ultimate Man Cave, which also includes a year’s supply of Devour.

The Devour thirty-second spot will air during the third quarter of the Super Bowl on February 3, 2019. Watch the extended 60-second version of the Devour Super Bowl 2019 ad below.

This story may contain affiliate links.


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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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