Super Bowl 2019 Ads Ranking: Microsoft Wins Kellogg School Advertising Review

Posted: Feb 4 2019, 5:22am CST | by , Updated: Feb 4 2019, 7:11am CST , in Super Bowl

 

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Super Bowl 2019 Ads Ranking: Microsoft Wins Kellogg School Advertising Review

Kellogg School picks Microsoft as Super Bowl winner.

The Microsoft Super Bowl 2019 ad "We all Win" has won the 2019 Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Amazon, Bumble, Expensify, Google, Pepsi and The Washington Post. Watch the inspiring Microsoft Super Bowl 2019 ad again below.

Avocados from Mexico, Burger King, Mint Mobile, SimpliSafe, Sprint and Turkish Airlines received low grades for less effective advertising during this year's Super Bowl.

"Microsoft was the winning ad with its 'We All Win' spot because it was distinctive and laddered up to an emotional space," said Derek D. Rucker, Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management at Northwestern University. "Burger King missed the mark this year with the lack of a real message and failed to capture attention."

The Kellogg School Super Bowl Advertising Review uses a strategic academic framework known as ADPLAN to evaluate the effectiveness of Super Bowl spots. The acronym instructs viewers to grade ads based on Attention, Distinction, Positioning, Linkage, Amplification and Net Equity. See the full 2019 Super Bowl 2019 ad ranking here.

Watch all Super Bowl 2019 Ads.

Super Bowl 2019 (LIII) took place at Mercedes-Benz Stadium in Atlanta, home of the Falcons, on Feb. 3, 2019. The New England Patriots won against the Los Angeles Rams in the lowest scoring Super Bowl ever. The Pats won with 13:3.

As in past years, we cover the popular Super Bowl commercials. Find out who spent the millions of Dollars to advertise during the Big Game and watch teasers and the full Super Bowl 2019 ads. A 30-second Super Bowl 2019 spot sold reportedly for $5.25m on CBS this year.

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
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