ToysRUs Stores To Make Comeback Through Tru Kids Brands

Posted: Feb 11 2019, 8:55am CST | by , in Toys


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ToysRUs Stores to Make Comeback Through Tru Kids Brands

Former ToysRUs employees bring back ToysRUs in the US.

ToysRUs stores might once again pop up in your city. Former ToysRUs employees formed a new company called Tru Kids Brands that owns the ToysRUs, BabyRUs names as well as toy brands Imaginarium, Koala Baby, Fastlane, and Journey Girls.

Tru Kids started to work on the new ToysRUs in January. Former chief merchandising officer of ToysRUs, Richard Barry is the new president of Tru Kids. The company is headquartered in Parsippanny, New Jersey.

"The U.S. is the biggest toy market in the world," said Richard Barry to CNBC. "Fundamentally, this is the place where the business began with Charles Lazarus." The ToysRUs founder died at age 94 last year.

How ToysRUs is coming back is still in the works. They can't just do what they did before. Expect smaller stores or store-in-store setups. With smaller stores, the ToysRUs Wow effect for kids will be difficult to recreate. Walmart, Target, and Amazon had a year to grab the toy shoppers ToysRUs has left behind. They battled mostly over cutting prices. In addition, toy prices have been falling in the past years considerably, leaving less room for margins.

We assume ToysRUs will be back in some form this Holiday season. Read about the latest new toys for 2019 in our toys section.

The free Tracker app notifies you on your smartphone when the hottest toys and the newest consumer electronics are in stock online. You can also receive all in stock and deals alert on Twitter following @TheTrackerApp.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]




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