Lego Hidden Side AR Sets Debut At Toy Fair 2019

Posted: Feb 18 2019, 9:15am CST | by , in Toys

 

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Lego Hidden Side AR Sets Debut at Toy Fair 2019

Augmented Reality brings Lego sets to live.

The big new thing from Lego at the Toy Fair 2019 is Lego Hidden Side. Lego Hidden Side includes a series of eight building sets full of awesome functionality and secret surprises that, on their own, provide the build and roleplay fun of any Lego set. Activating the Lego Hidden Side AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun.

Lego Hidden Side will be available globally in August of 2019. The Lego Hidden Side app will be a free download from the App Store and Google Play.

“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, senior vice president, Creative Play Lab at the Lego Group. “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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